Blog: Taste, quality key to Green & Black's popularity
Katy Askew | 20 June 2014
Tasting with Green & Blacks at the Churchill Bar, London
As a journalist, sometimes you are faced with a really tough assignment. Like yesterday, when I had to attend a chocolate tasting with Mondelez International-owned organic chocolate brand Green & Black's.
Brandt Maybury, Green & Black's official taster, talked us through some of the ways to pair Green & Black's chocolate with various drinks.
Interestingly, many of us like to enjoy chocolate with a nice glass of red. To me, this seemed like a natural enough pairing. How wrong I was - the wine should always be sweeter than the chocolate, Maybury explained.
We were then presented with some of my least-favourite drinks, from dessert wine to port and sherry. I was surprised to find that, despite my missing sweet tooth, I enjoyed them all in combination with the chocolate pairings.
This information has been transformed into a rather nifty marketing trick for Green & Black's connoisseur collection - which leads consumers through the drinks you might consume during an imagined dinner party and the chocolate that would pair well with them.
At GBP18 (US$30.67) a pop, it isn't cheap. But it is a key focus for Green & Black's Christmas activity this year.
Green & Black's is a trailblazer in the fields of UK organic and fairtrade production. It was the first organic chocolate bar launched the UK and the first fully fairtrade chocolate product to hit the market as well, Maybury observed. However, while these attributes are important to the brand, it was clear yesterday the defining characteristic of Green & Black's is its focus on quality.
"Organic, fairtrade are very important to us. That is our heritage. But when we ask consumers what matters most, taste comes out top time and again," Maybury explained.
US foodservice distributor Sysco has pulled the plug on its plan to buy local rival US Foods, four months after the country's competition watchdog moved to block the deal....
This week, McCormick highlighted China as a strength in its first half numbers. Valio made a commitment to halve sugar in its dairy snacks and the Consumer Goods Forum committed to halving global food...
In an announcement that would have surprised few, Kraft Foods Group said today (1 July) its shareholders had thrown their weight behind the plans to combine the business with HJ Heinz. The market's at...
ConAgra said that it will sell its private brands business after reporting losses. We asked whether General Mills' plans to turn around US sales will work and took a detailed look at what Grexit would...
Whole Foods Market already had a reputation for being pricey. This will only be compounded by news that the retailer has been accused of routinely overcharging consumers by overstating the weight of p...
Dutch supermarket operator Ahold and Belgium-based retailer Delhaize Group announced today (24 June) that a long-awaited merger has been finalised in a move these two European retail giants hope will ...
- Focus: ConAgra own-label exit plan is about growth
- How the CGF plans to halve global food waste
- IRI – The opportunity of range optimisation
- just-food's pick: Top trends at Fancy Food Show
- What Grexit could mean for the food industry
- ConAgra confirms private-label exit
- Kraft Heinz unveils management structure
- Kellogg eyes trends with product launches
- Kraft faces lawsuit over 'natural' claims
- US performance weighs on General Mills