Blog: Katy AskewTaste, quality key to Green & Black's popularity

Katy Askew | 20 June 2014

Tasting with Green & Blacks at the Churchill Bar, London

Tasting with Green & Blacks at the Churchill Bar, London

As a journalist, sometimes you are faced with a really tough assignment. Like yesterday, when I had to attend a chocolate tasting with Mondelez International-owned organic chocolate brand Green & Black's.

Brandt Maybury, Green & Black's official taster, talked us through some of the ways to pair Green & Black's chocolate with various drinks.

Interestingly, many of us like to enjoy chocolate with a nice glass of red. To me, this seemed like a natural enough pairing. How wrong I was - the wine should always be sweeter than the chocolate, Maybury explained.

We were then presented with some of my least-favourite drinks, from dessert wine to port and sherry. I was surprised to find that, despite my missing sweet tooth, I enjoyed them all in combination with the chocolate pairings.

This information has been transformed into a rather nifty marketing trick for Green & Black's connoisseur collection - which leads consumers through the drinks you might consume during an imagined dinner party and the chocolate that would pair well with them.

At GBP18 (US$30.67) a pop, it isn't cheap. But it is a key focus for Green & Black's Christmas activity this year.

Green & Black's is a trailblazer in the fields of UK organic and fairtrade production. It was the first organic chocolate bar launched the UK and the first fully fairtrade chocolate product to hit the market as well, Maybury observed. However, while these attributes are important to the brand, it was clear yesterday the defining characteristic of Green & Black's is its focus on quality.

"Organic, fairtrade are very important to us. That is our heritage. But when we ask consumers what matters most, taste comes out top time and again," Maybury explained.

BLOG

Tesco profits plunge, chairman departs

Tesco has reported a massive 92% drop in first half profits as the accounting fiasco continues to widen....

NEWS

Re:Capital Australia eyes confectionery growth with Betta Foods buy

Re:Capital Australia, Hilco Capital's Australian unit, has formed a confectionery holding company as it pursues growth in the country's premium confectionery sector following its acquisition of Betta ...

BLOG

Hoping for a more mature discussion on GM

A conference being held in London today is taking on the ambitious topic of agricultural technology and specifically will be looking at the implementation of the UK government's Agricultural Technolog...

NEWS

Editor's choice: the highlights on just-food last week

Nestle came under investor scrutiny last week after its sales missed analyst expectations - with China a central factor. Elsewhere, we looked at the international strategy of one of China's largest fo...

BLOG

Nestle, ConAgra ditch "diet" for "wellness" in frozen food push

As the importance of health has grow in consumers' minds, frozen food has been left out in the cold. But two major manufacturers in the US are looking to heat up the sector by claiming frozen food mea...

BLOG

Danone tight-lipped over Mead Johnson link rumours

Some analysts might be breathing a sigh of relief at news Danone is rejecting speculation it is about to swoop for infant-formula giant Mead Johnson. ...

just-food homepage



Forgot your password?