Blog: Taste, quality key to Green & Black's popularity
Katy Askew | 20 June 2014
Tasting with Green & Blacks at the Churchill Bar, London
As a journalist, sometimes you are faced with a really tough assignment. Like yesterday, when I had to attend a chocolate tasting with Mondelez International-owned organic chocolate brand Green & Black's.
Brandt Maybury, Green & Black's official taster, talked us through some of the ways to pair Green & Black's chocolate with various drinks.
Interestingly, many of us like to enjoy chocolate with a nice glass of red. To me, this seemed like a natural enough pairing. How wrong I was - the wine should always be sweeter than the chocolate, Maybury explained.
We were then presented with some of my least-favourite drinks, from dessert wine to port and sherry. I was surprised to find that, despite my missing sweet tooth, I enjoyed them all in combination with the chocolate pairings.
This information has been transformed into a rather nifty marketing trick for Green & Black's connoisseur collection - which leads consumers through the drinks you might consume during an imagined dinner party and the chocolate that would pair well with them.
At GBP18 (US$30.67) a pop, it isn't cheap. But it is a key focus for Green & Black's Christmas activity this year.
Green & Black's is a trailblazer in the fields of UK organic and fairtrade production. It was the first organic chocolate bar launched the UK and the first fully fairtrade chocolate product to hit the market as well, Maybury observed. However, while these attributes are important to the brand, it was clear yesterday the defining characteristic of Green & Black's is its focus on quality.
"Organic, fairtrade are very important to us. That is our heritage. But when we ask consumers what matters most, taste comes out top time and again," Maybury explained.
Mixed news this morning for Tesco. The under-pressure UK retailer has managed to install new CFO Alan Stewart earlier than planned. However, fresh sales data out of the UK shows Tesco's sales remain i...
Given the government's efforts to push manufacturers to lower the salt content of foods under the new Responsibility Deal, one would think more would be done - or should be done - to educate people ar...
Growing demand for organic foods in the US is propelling sales in the sector. Organic products are moving from their niche to gain mainstream traction. Penetration is high - more than 80% of families ...
Slovenian poultry producer Perutnina Ptuj is reportedly exploring options including a sale of the business. ...
The health story of 2014 has been the debate over the impact sugar has on obesity. The issue hit the headlines in January and has stayed there, with only yesterday a study published in the UK calling ...
- How City reacted to Tesco's profit over-statement
- just-food's pick: Natural Products Expo top 10
- M&A Watch: Why Danone/Lifeway deal could be next
- BRICs and beyond: E-tail in China
- Viewpoint: Baptism of fire for new Tesco CEO Lewis
- United Biscuits attracts bids of over GBP2bn
- Arla: New Vigor deal to boost our Brazil presence
- Jobs to go at United Biscuits UK site
- General Mills plans to close two US plants
- Arla takes stake in Brazilian dairy group Vigor
- Ethiopia - ISA Country Report
- China - ISA Country Report
- Global Food and Grocery Retailing, 2013-2018: Market Dynamics, Retail Trends and Competitive Landscape
- Ice Cream Market in Papua New Guinea: Databook to 2017
- Innovation Strategies: New techniques and best practice case studies in Food, Drink, and Personal Care