Blog: Dean BestTesco promises more dough for Poppy Appeal amid Premier spat

Dean Best | 29 October 2010

The dispute between Tesco and Premier Foods plc over the price of bread almost put at risk a Poppy Appeal donation to the Royal British Legion, a UK charity for serving and former soldiers.

The 11 lines of Hovis bread delisted after Tesco refused to accept Premier's request for price increases, including the Hovis maker's Seed Sensations loaves, which, made with poppy seeds, are sold in aid of the appeal.

Last year, Premier's promotion raised a six-figure sum and its tangle with Tesco had put a significant proportion of that in jeopardy in the run-up to Remembrance Day.

Tesco, however, has said it will make a donation to the appeal to cover any shortfall. "We are aware that some bread lines not sold at Tesco are raising funds for this great cause and so we are making a further direct donation to the Poppy Appeal to offset this and ensure the charity does not miss out," a spokesman said this morning (29 October).

As for Premier's spat with Tesco? As we reported yesterday, Premier boss Robert Schofield said talks were ongoing in a bid to "resolve" the situation.


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