Blog: Tesco rolls out Northern Ireland voucher trial

Michelle Russell | 27 November 2012

UK retail giant Tesco appears to be fighting back against Sainsbury's Branch Match scheme in Northern Ireland with the roll out of a voucher-at-till trial of its Price Promise scheme.

The trial, which will take place in 38 stores across Northern Ireland and online in the region, in addition to its Metro and Extras stores, offers customers its Price Promise but "in a different way", a spokesperson for the retailer told just-food.

"The Price Promise has been available across the UK on our website since Feb 2011. We're running a short trial, until the end of January ... to look at how we can give customers our Price Promise in a different way, with a voucher at the checkout," the spokesperson said.

The Price Promise is based on daily comparisons of Asda and Sainsbury's branded and private label products, including fresh food, household, health & beauty. The scheme gives customers a voucher for the difference if the overall basket is more expensive at Tesco or a receipt showing their savings where Tesco is cheaper.

"We'll be talking to our customers in Northern Ireland, to get their thoughts, before we make any decisions about next steps," the spokesperson said.

Tesco launched its Price Promise scheme in the UK in June, a relaunch of its Price Check scheme launched in February 2011. The retailer, along with Asda, however, has faced competition from Sainsbury's Brand Match promotion rolled out in October last year, which gave customers instant vouchers at the till on branded product comparisons.

Shore Capital analyst Darren Shirley noted the "relatively quiet launch" of the scheme in Northern Ireland, "where Sainsbury's trialled Brand Match too".

Sainsbury's trialled its Brand Match scheme in Northern Ireland in August last year, before rolling it out across the UK months later.

Shirley said the development by Tesco "does not imply fireworks in the trade", but added, "it does suggest a market leader taking further steps forward in the improvement of its competitiveness".

Tesco is set to report is third-quarter results on 5 December, when Shirley said he expects "steady, broadly market in-line UK progress to be recorded".


BLOG

Sysco ends plan for US Foods foodservice merger

US foodservice distributor Sysco has pulled the plug on its plan to buy local rival US Foods, four months after the country's competition watchdog moved to block the deal....

BLOG

Kraft investors unsurprisingly back Heinz merger. Now all eyes on likely cuts

In an announcement that would have surprised few, Kraft Foods Group said today (1 July) its shareholders had thrown their weight behind the plans to combine the business with HJ Heinz. The market's at...

BLOG

It's getting heavy at Whole Foods

Whole Foods Market already had a reputation for being pricey. This will only be compounded by news that the retailer has been accused of routinely overcharging consumers by overstating the weight of p...

BLOG

Ahold, Delhaize tie-up creates competitive US giant

Dutch supermarket operator Ahold and Belgium-based retailer Delhaize Group announced today (24 June) that a long-awaited merger has been finalised in a move these two European retail giants hope will ...

just-food homepage



Forgot your password?