Blog: Tesco tests 'sat-nav' system to guide customers in-store
Petah Marian | 26 May 2011
Hot on the heels of Marks and Spencer chief executive Marc Bolland admitting earlier this week that his stores were "difficult to shop", Tesco has revealed that it is testing a 'sat-nav' system to guide customers through its stores.
Tesco is testing a prototype system at its Extra store in Romford store that can be downloaded on Android mobile phones. It will ask consumers to enter their shopping list before guiding them to the location of each item.
"The new service is able to show you where all your wanted products are on a store map, show you where you are on that map, and guide you round the store to pick up your products using the shortest route," said Tesco.com head of R&D Nick Lansley on Monday (24 May).
A Tesco spokesperson played down the importance of the move, saying that the retailer is "currently conducting a trial in our Romford Extra store. We have no plans to roll this out further at the current time".
The spokesperson confirmed that Tesco trials all of its innovation in the Romford store, and that the move was just one of 15-20 things that it would test this year.
If the trial is successful, this new app is likely to only be the tip of the iceberg for Tesco as, in the past, Lansley has highlighted the importance the retailer places on innovation and developing solutions to help its customers shop better.
In France, Casino has already developed an app that uses a real-time marketing engine to create personalised offers sent to their iPhones while they shop, as well as allowing them to scan their food and pay using their mobile phone.
The BBC turned to just-food today for insight on the price dispute between Tesco and Unilever....
Just weeks after buying UK turkey processor Bernard Matthews from administration, food tycoon Ranjit Boparan has struck a similar deal....
Shares in Tyson Foods slumped on Friday, closing down almost 9% after an analyst claimed a lawsuit facing the company could hit the US meat titan....
- It won't just be Unilever to push for Brexit hikes
- Price an underlying tension across European FMCG
- Interview: UK trade body on Brexit's policy impact
- Danone's Q3 sales - what the analysts say
- Interview: UK trade body on the impact of Brexit
- Nestle lowers outlook on "softer environment"
- PepsiCo sets 2025 nutrition, sustainability goals
- China "transition" drags on Danone Q3
- UK announces "action plan" to drive food exports
- CP Foods invests in UK foodservice firm Foodfellas
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Omega-3 in Food and Beverage:Time for a Reboot?
- Global Food Packaging: Innovating for Greater Convenience and Quality Image
- Packaged Food: Quarterly Statement Q3 2016
- Constellation Brands, Inc. (STZ) - Financial and Strategic SWOT Analysis Review