Blog: Dean BestTesco. The UK loves you, it loves you not

Dean Best | 15 May 2008

Truism number one of the UK grocery sector – everyone hates Tesco.

Truism number two (not grocery-related) – everyone loves Justin Timberlake.

Alas, cliché-watchers, both of these apparent axioms of life have been dismissed by a survey into the UK’s best-loved brands.

Tesco, demonized for apparently screwing suppliers, forcing small shops out of business and (almost) taking over the UK, was named as the second most-liked brand in a survey by Marketing magazine.

The chaps at Cheshunt shouldn’t get too carried away, however. In a sign, perhaps, that Tesco does polarise opinion, the company was also named the UK’s most hated supermarket.

Brits, however, hate at least five more brands than they hate Tesco. And, at number one was McDonald’s.

Despite spending heaps of cash making its menu more healthy and signing up pop star Justin Timberlake to endorse it, it seems the golden arches do not sparkle in the eyes of consumers.


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