Blog: Dean BestTesco. The UK loves you, it loves you not

Dean Best | 15 May 2008

Truism number one of the UK grocery sector – everyone hates Tesco.

Truism number two (not grocery-related) – everyone loves Justin Timberlake.

Alas, cliché-watchers, both of these apparent axioms of life have been dismissed by a survey into the UK’s best-loved brands.

Tesco, demonized for apparently screwing suppliers, forcing small shops out of business and (almost) taking over the UK, was named as the second most-liked brand in a survey by Marketing magazine.

The chaps at Cheshunt shouldn’t get too carried away, however. In a sign, perhaps, that Tesco does polarise opinion, the company was also named the UK’s most hated supermarket.

Brits, however, hate at least five more brands than they hate Tesco. And, at number one was McDonald’s.

Despite spending heaps of cash making its menu more healthy and signing up pop star Justin Timberlake to endorse it, it seems the golden arches do not sparkle in the eyes of consumers.


BLOG

Hain Celestial's Orchard House deal waved through

The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....

BLOG

Hershey's unusual move to share sales data

Hershey made an unusual announcement today (20 September), sharing its own sales data for the last four weeks to assuage any possible investor concern over figures released by Nielsen....

BLOG

Are EU nations using Brexit to revisit country of origin labeling?

As the UK starts to ponder what kind of a relationship it wants with the European Union post-Brexit, EU leaders have been lining up to warn that Britain will not be allowed to "cherry pick" deals and ...

BLOG

UK food prices buck Brexit inflation fears

Low food prices continue to hold back inflation rates in the UK as the supermarket price war continues in the face of rising import costs. ...

just-food homepage



Forgot your password?