Blog: Petah MarianTesco's South Korean subway shopping scheme impresses

Petah Marian | 24 June 2011

Often when I take to this blog it's to poke fun or be critical of things, but this time around I've found something to get particularly excited about.

This impressive video of Tesco's Homeplus subway shopping scheme in South Korea has been making its way around the internet over the past 24 hours.

Tesco launched the scheme, which allows customers to shop using QR codes and billboards on a subway platform, as a means of competing with the country's number one retailer, E-Mart, without adding any more stores. 

Customers scan QR codes under the images of the products they want, and when the online purchase is done, the goods are delivered to their door once they get home.

According to the agency that produced the campaign (or is it store concept?), Cheil Worldwide, the campaign increased Tesco's online sales by 130% and made Homeplut become the number one online grocer in the country, and a "very close" second offline.

 


BLOG

Carlyle snaps up FMCG agency Acosta - but was the deal worth it?

Acosta Sales & Marketing, the US agency that works on in-store executions with US FMCG giants, has been snapped up by Carlyle. But was the multiple the private-equity firm is said to have paid too pri...

BLOG

Japan's Itochu in another agrifood deal

Almost a year after buying Dole Food Co.'s international packaged food and Asian fresh businesses, Japanese trading house Itochu Corp. has looked again to the wider agrifood sector to diversify its bu...

BLOG

Food company interest in M&A to continue to climb - EY

There has been an increase in M&A among companies in the food sector in recent months - and management consultants at EY expect to the trend to continue....

BLOG

Could proxy fight hit PepsiCo?

Nelson Peltz is not letting go. The US billionaire investor is continuing in his quest to get PepsiCo to split in two - and has reportedly suggested a proxy battle with the company could be on the hor...

just-food homepage



Forgot your password?