Blog: Tesco's South Korean subway shopping scheme impresses
Petah Marian | 24 June 2011
Often when I take to this blog it's to poke fun or be critical of things, but this time around I've found something to get particularly excited about.
This impressive video of Tesco's Homeplus subway shopping scheme in South Korea has been making its way around the internet over the past 24 hours.
Tesco launched the scheme, which allows customers to shop using QR codes and billboards on a subway platform, as a means of competing with the country's number one retailer, E-Mart, without adding any more stores.
Customers scan QR codes under the images of the products they want, and when the online purchase is done, the goods are delivered to their door once they get home.
According to the agency that produced the campaign (or is it store concept?), Cheil Worldwide, the campaign increased Tesco's online sales by 130% and made Homeplut become the number one online grocer in the country, and a "very close" second offline.
UK health leaders have called for an "emergency task force" to tackle the childhood obesity crisis in the country as, for the first time, they are faced with a generation of patients "who may predecea...
Tyson Foods has completed its US$8.55bn acquisition of Hillshire Brands, with shares in the Jimmy Dean sausage maker delisted before the market opened today (29 August) - and its CEO leaving the busin...
New Zealand dairy group Synlait Milk revealed today (28 August) it has hit the "major milestone" of receiving regulatory clearance to begin exporting finished product from its new NZ$28.5m dry blendin...
ConAgra Foods has responded to investor criticism of its palm oil usage by committing to source 100% sustainable palm oil by December 2015....
- BRICs and beyond: Fonterra, Beingmate partnership
- On the money: Mengniu hones in on "star" brands
- just-food interview: Agropur CEO Robert Coallier
- Consuming issues: The hunger-obesity paradox
- Comment: Competition to rise on whey investments
- Valio lactose-free trucks stopped at Russia border
- UK firm Pasta Reale enters administration
- H1 profits down at dairy group FrieslandCampina
- Mondelez eyes snacks categories in India
- Fonterra, Beingmate launch infant formula JV