Blog: Petah MarianTesco's South Korean subway shopping scheme impresses

Petah Marian | 24 June 2011

Often when I take to this blog it's to poke fun or be critical of things, but this time around I've found something to get particularly excited about.

This impressive video of Tesco's Homeplus subway shopping scheme in South Korea has been making its way around the internet over the past 24 hours.

Tesco launched the scheme, which allows customers to shop using QR codes and billboards on a subway platform, as a means of competing with the country's number one retailer, E-Mart, without adding any more stores. 

Customers scan QR codes under the images of the products they want, and when the online purchase is done, the goods are delivered to their door once they get home.

According to the agency that produced the campaign (or is it store concept?), Cheil Worldwide, the campaign increased Tesco's online sales by 130% and made Homeplut become the number one online grocer in the country, and a "very close" second offline.

 


BLOG

Finance watchdog launches probe into Tesco profit overstatement

Tesco's troubles continued today (1 October) with its disclosure that the UK's Financial Conduct Authority is investigating the retailer's overstatement of its half-year profits....

BLOG

Aldi reveals UK growth ambitions

The discounter has, alongside its fellow German retailer Lidl, shaken up the UK grocery market. And today (28 September) it outlined plans to grow its business in the country further....

BLOG

General Mills investors vote no to ditching GMO

Genetically modified ingredients is a hot issue, nowhere more so than in the US. Most food makers in the country, through a number of industry organisations, maintain GMOs are safe and insist their us...

BLOG

Tata to take on online giants with e-commerce push

Indian conglomerate Tata Group is reportedly planning a "big bang" entry into the Indian e-commerce space....

just-food homepage



Forgot your password?