Blog: Tesco's South Korean subway shopping scheme impresses
Petah Marian | 24 June 2011
Often when I take to this blog it's to poke fun or be critical of things, but this time around I've found something to get particularly excited about.
This impressive video of Tesco's Homeplus subway shopping scheme in South Korea has been making its way around the internet over the past 24 hours.
Tesco launched the scheme, which allows customers to shop using QR codes and billboards on a subway platform, as a means of competing with the country's number one retailer, E-Mart, without adding any more stores.
Customers scan QR codes under the images of the products they want, and when the online purchase is done, the goods are delivered to their door once they get home.
According to the agency that produced the campaign (or is it store concept?), Cheil Worldwide, the campaign increased Tesco's online sales by 130% and made Homeplut become the number one online grocer in the country, and a "very close" second offline.
With market talk rumbling on over whether Diamond Foods is up for sale, attention has now turned to if the company could be preparing to sell its snack food brands separately having failed to secure a...
Opposition to the use of genetically modified organisms (GMOs) in food continues to prove a controversial issue....
- Who could swoop for Diamond Foods?
- Why Lactalis could move for Dairy Crest
- Indonesia - Sweet and sour of confectionery sector
- Indonesia – How ice cream makers can drive volumes
- The consistent inconsistency of European promos
- Mondelez 'preparing to sell European cheese unit'
- Nestle, R&R Ice Cream in joint venture talks
- Unilever acquires Italian gelato group Grom
- BRF to buy certain Molinos Rio de la Plata brands
- Aldi reformulates US private-label lines
- Management briefing: just-food’s industry outlook for 2015
- Danone SA : Consumer Packaged Goods - Company Profile, SWOT & Financial Analysis
- E-Grocery Market in India - Market Research 2015-2019
- Food and Beverage Coding and Marking Equipment: Market Outlook 2015-2019
- Chilled Processed Food Packaging in the United Kingdom