Blog: Tesco's South Korean subway shopping scheme impresses
Petah Marian | 24 June 2011
Often when I take to this blog it's to poke fun or be critical of things, but this time around I've found something to get particularly excited about.
This impressive video of Tesco's Homeplus subway shopping scheme in South Korea has been making its way around the internet over the past 24 hours.
Tesco launched the scheme, which allows customers to shop using QR codes and billboards on a subway platform, as a means of competing with the country's number one retailer, E-Mart, without adding any more stores.
Customers scan QR codes under the images of the products they want, and when the online purchase is done, the goods are delivered to their door once they get home.
According to the agency that produced the campaign (or is it store concept?), Cheil Worldwide, the campaign increased Tesco's online sales by 130% and made Homeplut become the number one online grocer in the country, and a "very close" second offline.
Some analysts might be breathing a sigh of relief at news Danone is rejecting speculation it is about to swoop for infant-formula giant Mead Johnson. ...
It is an unseasonably mild and bright morning here in Paris as this year's SIAL expo gets under away. Will the mood of exhibitors match the sunnier weather?...
Raisio, the Finland-based food group, is to lower the sugar content of UK cereal brand Sugar Puffs - and at the same time remove the ingredient from the product's name....
With sales under pressure and margins precarious, PepsiCo should sell off its Quaker North America business, Jefferies analysts argued today (16 October)....
- Comment: Paying the price for eating healthily
- Focus: Will Danone return to growth in dairy?
- Why Nestle is relaxed about the China "drag"
- M&A Watch: Emmi shareholders should consider sale
- Focus: Why French retail deals could hit suppliers
- Nestle organic sales fall on Asia, Europe
- Danone "eyes acquisition of Mead Johnson"
- Heinz jobs in Australasia to go in restructuring
- Symington's acquires Tanfield Foods
- Heinz silent over Polish factory expansion talk