Blog: Dean BestTesco's World Cup singing sandwich

Dean Best | 7 June 2010

Like 99.9% of the UK population, you must be gripped by World Cup fever and, for those who have flags attached to their cars, draped out of their windows or will have them painted on their face, Tesco has the ideal lunch for you - a sandwich that sings a football chant.

The limited-edition jalapeno chicken sandwich comes in packaging that, when opened, triggers the football chant ‘ole ole ole ole’.

The packaging uses the same sound chips used in those oh-so-hilarious greetings cards you get sent by a 'mad' uncle or 'crazy' aunt.

Nonetheless, Tesco thinks the sandwiches will go down well with football fans.

Tesco food developer Laura Fagan said: "We think the sandwiches will be popular snacks for anyone wanting to see the lunchtime or afternoon games and for that reason we wanted to offer fans something substantial."

Something substantial and, I guess, something else to annoy the office grump who will shun the chance to watch any of the games because they are incredibly busy.

(At the time of writing, England are 1-0 up against local South African side Platinum Stars in our final warm-up/friendly/kickabout before Saturday's first proper match against the US. Although never mind the score, we are on injury watch).


BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

BLOG

UK M&A deal volumes slide in early months of 2017

Fresh data from Grant Thornton indicates the number of mergers and acquisitions in the UK food and drink sector fell to the lowest level for over two years in the first quarter of in 2017 - but the ac...

BLOG

Food policy returns to focus in Westminster

Amid the political turmoil in the UK caused by the EU Referendum, the resignation of a Prime Minister, subsequent burning debates over the Brexit “divorce” settlement and now by the surprise announcem...

BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

just-food homepage



Forgot your password?