Blog: Tesco's World Cup singing sandwich
Dean Best | 7 June 2010
Like 99.9% of the UK population, you must be gripped by World Cup fever and, for those who have flags attached to their cars, draped out of their windows or will have them painted on their face, Tesco has the ideal lunch for you - a sandwich that sings a football chant.
The limited-edition jalapeno chicken sandwich comes in packaging that, when opened, triggers the football chant ‘ole ole ole ole’.
The packaging uses the same sound chips used in those oh-so-hilarious greetings cards you get sent by a 'mad' uncle or 'crazy' aunt.
Nonetheless, Tesco thinks the sandwiches will go down well with football fans.
Tesco food developer Laura Fagan said: "We think the sandwiches will be popular snacks for anyone wanting to see the lunchtime or afternoon games and for that reason we wanted to offer fans something substantial."
Something substantial and, I guess, something else to annoy the office grump who will shun the chance to watch any of the games because they are incredibly busy.
(At the time of writing, England are 1-0 up against local South African side Platinum Stars in our final warm-up/friendly/kickabout before Saturday's first proper match against the US. Although never mind the score, we are on injury watch).
In the sustainability arena, objective endorsement by a third party, particularly an NGO with credibility levels among consumers that even Unilever can only dream of, is an extremely valuable commodit...
An eye-catching tech move from Tesco has been revealed this week - and one that has echoes of one of Amazon's latest initiatives in the US....
Danone has appointed a new executive to lead its early life nutrition business, which features brands including Aptamil and Nutrilon....
- Rise of prepared foods in US grocers - analysis
- Work on sugar could stir more clean-label concerns
- Hershey results, outlook, M&A - the top takeaways
- How are brands organising for e-commerce?
- Are consumers getting tired of consuming?
- Nestle, R&R Ice Cream finalise joint venture plans
- Fazer buys European biscuit brands from Mondelez
- Mondelez sees stronger margins, LFL growth
- Pinnacle Foods names Mondelez's Mark Clouse CEO
- Kerry foods Q1 volumes lifted by NPD