Blog: Tesco's World Cup singing sandwich
Dean Best | 7 June 2010
Like 99.9% of the UK population, you must be gripped by World Cup fever and, for those who have flags attached to their cars, draped out of their windows or will have them painted on their face, Tesco has the ideal lunch for you - a sandwich that sings a football chant.
The limited-edition jalapeno chicken sandwich comes in packaging that, when opened, triggers the football chant ‘ole ole ole ole’.
The packaging uses the same sound chips used in those oh-so-hilarious greetings cards you get sent by a 'mad' uncle or 'crazy' aunt.
Nonetheless, Tesco thinks the sandwiches will go down well with football fans.
Tesco food developer Laura Fagan said: "We think the sandwiches will be popular snacks for anyone wanting to see the lunchtime or afternoon games and for that reason we wanted to offer fans something substantial."
Something substantial and, I guess, something else to annoy the office grump who will shun the chance to watch any of the games because they are incredibly busy.
(At the time of writing, England are 1-0 up against local South African side Platinum Stars in our final warm-up/friendly/kickabout before Saturday's first proper match against the US. Although never mind the score, we are on injury watch).
The UK is enjoying its annual spring bank holiday on Monday (30 May)....
The online retail behemoth is again causing chatter throughout the sector, this time amid speculation it is set to launch more private-label products. ...
Talking with our readers, a common problem among them is their battle to keep tabs on the changes to regulations in China. And the recent moves Beijing has made to revamp its rules around e-commerce h...
Rumours Chinese pork giant WH Group is eyeing acquisitions, particularly in the US, have surfaced....
- Danone's global push for Danonino – interview
- How Hormel Foods can benefit from Justin's
- RTRS looks for systemic solutions to progress
- Tackling infant formula fraud in China
- The balancing act at Amy's Kitchen - interview
- Nestle sets new savings target
- Premier takes control of powders JV Knighton
- Wilmar, Adani and Ruchi Soya announce India JV
- TreeHouse rationalises production network
- Danish Crown profits slide in "tough" market