Blog: Tesco's World Cup singing sandwich
Dean Best | 7 June 2010
Like 99.9% of the UK population, you must be gripped by World Cup fever and, for those who have flags attached to their cars, draped out of their windows or will have them painted on their face, Tesco has the ideal lunch for you - a sandwich that sings a football chant.
The limited-edition jalapeno chicken sandwich comes in packaging that, when opened, triggers the football chant ‘ole ole ole ole’.
The packaging uses the same sound chips used in those oh-so-hilarious greetings cards you get sent by a 'mad' uncle or 'crazy' aunt.
Nonetheless, Tesco thinks the sandwiches will go down well with football fans.
Tesco food developer Laura Fagan said: "We think the sandwiches will be popular snacks for anyone wanting to see the lunchtime or afternoon games and for that reason we wanted to offer fans something substantial."
Something substantial and, I guess, something else to annoy the office grump who will shun the chance to watch any of the games because they are incredibly busy.
(At the time of writing, England are 1-0 up against local South African side Platinum Stars in our final warm-up/friendly/kickabout before Saturday's first proper match against the US. Although never mind the score, we are on injury watch).
There has been a rise in the number of food companies in the UK filing for insolvency - and the intensification of competition between the country's grocers has been blamed....
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