Blog: The Big Apple

Catherine Sleep | 29 July 2004

“Consumers prefer large apples”. Thus spake the New York Apple Association. Well, this consumer doesn’t.

Just as being confronted with an outsized plate of food puts me off my dinner, so a massive apple fails to appeal. When shopping for eating apples I always seek out smaller varieties, which is part of the reason why I often end up eating Royal Gala or Cox’s Orange Pippins. In our house we eat apples little and (very) often so I really hope that we don’t see smaller varieties disappear.

What was interesting in the NYAA’s survey was that customers were given a choice of medium, large and extra large. What happened to small? I guess small got supersized out of existence. Seems to be the way things are going.

Big Apples


BLOG

just-food back up and running

To follow on from our earlier notice and after some hard work from our technical team, just-food is back live after today's power outage....

BLOG

Storm Doris causes power outage at just-food

Much of the UK has felt the impact of Storm Doris today - and just-food's head office has been no exception....

BLOG

Fyffes to face Ethical Trading Initiative disciplinary committee

A year after union officials alleged Fyffes abused workers on plantations in Central America - and called on the produce giant to be kicked out of the Ethical Trading Initiative forum - the company is...

BLOG

Could 3G Capital's next move be in foodservice?

Much of the chatter about where 3G Capital could look next has centred on packaged food - but might the private-equity fund be about to extend its foodservice empire?...

just-food homepage



Forgot your password?