Blog: The Big Apple
Catherine Sleep | 29 July 2004
“Consumers prefer large apples”. Thus spake the New York Apple Association. Well, this consumer doesn’t.
Just as being confronted with an outsized plate of food puts me off my dinner, so a massive apple fails to appeal. When shopping for eating apples I always seek out smaller varieties, which is part of the reason why I often end up eating Royal Gala or Cox’s Orange Pippins. In our house we eat apples little and (very) often so I really hope that we don’t see smaller varieties disappear.
What was interesting in the NYAA’s survey was that customers were given a choice of medium, large and extra large. What happened to small? I guess small got supersized out of existence. Seems to be the way things are going.
Ask any FMCG executive to list the trends shaking up the sector and digital and e-commerce will be pretty high on the list. Drill down into that and Amazon will be one of the subjects in the digital s...
Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...
Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....
- The key questions for digital strategists in 2017
- Unilever 2016 investor day - the top takeaways
- Wessanen's move for Spain's Biogran - analysis
- Burger King, Jollibee: foodservice focus, Nov 2016
- Have food promotions reached tipping point?
- General Mills jobs to go in business revamp
- Verlinvest, China Resources invest in Oatly
- B&G acquires pasta sauce group Victoria Fine Foods
- Tyson sets up US$150m investment fund
- Japan's Nagatanien buys Chaucer Food Group