Blog: Dean BestThe creation of snack giant Snyder's-Lance clears final hurdle

Dean Best | 6 December 2010

So, shareholders of US snack makers Lance and Snyder's of Hanover have approved the merger between the two companies.

The deal, first announced in July, will create Snyder's-Lance and marks the second major deal with the US snacks sector this year, following Diamond Foods' takeover of Kettle Foods in February.

When the deal was announced, analysts said the formation of Snyder's-Lance would create a business with a broader product portfolio and, crucially, a stronger distribution network.

One analyst told just-food that the creation of Snyder's-Lance was the "proverbial 'one-plus-one equals three".

It certainly creates another formidable competitor for PepsiCo, which now faces the combined Snyder-Lance and Diamond/Kettle in its own backyard.


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