Blog: The Earl of Sandwich to sell, erm, sandwiches
Dean Best | 18 April 2011
The current Earl of Sandwich is to open his first sandwich shop in the UK, centuries after his ancestor is said to have invented the namesake lunchtime staple.
The UK's Daily Telegraph said today (18 April) that the 11th Earl of Sandwich and his son are set to open in the shop in the City of London.
The family already run 14 sandwich shops in the US, including one in Las Vegas and at Disneyworld in Florida, the newspaper said, with entrepreneur Robert Earl, who set up Planet Hollywood.
With the UK venture, The Earl of Sandwich's son, The Hon Orlando Montagu, has the likes of Pret a Manger in his sights.
"Pret is relatively small business. We would like to think that if we get the good right, we can eventually be just as big," Mr Montagu told The Telegraph.
Back in 1762, the then Earl of Sandwich is said to have invented the sandwich when he asked his cook to create something that could be eaten at gambling tables. There is, however, no official proof that this actually happened.
The current Earl told the paper: "Of course, we're in the realms of myth. But one thing is for sure: he broke the convention of formal, laborious dining, and popularised snacking."
The sandwiches on sale in the new shop in the City will be warm, cost GBP3.95 and include fillings like hot roast beef, cheddar and horseradish sauce - dubbed The Original 1762.
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