Blog: The Middle East - the next big thing
Hannah Abdulla | 23 February 2014
With emerging markets becoming a central focus for many food companies, there is growing interest in the Middle East and Africa - and this week we are at the Gulfood expo in Dubai to speak to those building their business in the region.
In the last six months, just-food has reported on a number of multinationals or companies with international ambitions investing in the Middle East.
Dole Food Co. has announced plans to set up an office in Dubai to market the full range of the US group's products from the Southern Hemisphere across the region
Ireland dairy co-op The Irish Dairy Board has also looked at Saudi Arabia to help it expand further in the Middle East and north Africa with a move to build a cheese manufacturing plant in the country.
SMEs are also eyeing the region. UK gluten-free firm Genius Foods has secured listings in the region for its bakery products to be stocked in a range of supermarkets across the United Arab Emirates. In December, US popcorn firm Pop Gourmet won listings with Middle East retailer Landmark Group.
The Middle East was mentioned at the Consumer Analyst Group of New York conference in the US last week by Kellogg as one of the key markets it would be focusing on over the next year. "Pringles and Kellogg together have doubled the size of our business there," Kellogg CEO John Bryant said. In cereal alone, Bryant said Kellogg had experienced "double-digit growth."
And Dubai appears to be a key business centre for companies in our sector. Dole is putting down roots in Dubai and is set to join many multinationals, including Mondelez, PepsiCo, Nestlé, McCain Foods and Mars Inc, which see the centrality and cosmopolitan nature of Dubai as the perfect hub to serve their regional businesses across the Middle East and Africa.
We'll be at Gulfood this week, speaking to both the multinationals which have sound experience of the Middle East market and an increasing presence, and SMEs looking to break into the market to find out why it is such a lucrative prospect.
Stay tuned to just-food over the next few days to hear why the Middle East is the next big thing for the food industry.
Sectors: Advertising & labelling, Baby food, Bakery, Canned food, Cereal, Chilled foods, Commodities & ingredients, Condiments, dressings & sauces, Confectionery, Dairy, Dried foods, Emerging markets, Financials, Food safety, Fresh produce, Frozen, Health & wellness, Ice cream, Meat & poultry, Mergers & acquisitions, Multichannel, Natural & organic, NPD & innovation, Private label, Retailers, Seafood, Snacks, Sustainability & the environment, World foods
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
Inventure Foods has offloaded its Fresh Frozen Foods arm to fellow US vegetable supplier The Pictsweet Company....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
To follow on from our earlier notice and after some hard work from our technical team, just-food is back live after today's power outage....
Much of the UK has felt the impact of Storm Doris today - and just-food's head office has been no exception....
- General Mills sales woes continue - analysis
- Why personalisation will take-off in US food
- Comment: Meal kits in US - don't believe the hype
- US food next wave on display at Winter Fancy Food
- Column: Kraft Heinz, Unilever and sustainability
- Unilever 'lining up spreads sale'
- UK own-label firm Park Cakes sold in MBO
- Immigration crackdown "risk" for US dairy industry
- BRF plant suspended amid bribery allegations
- Fonterra cuts earnings forecast