Blog: The new-look just-food unveiled
Dean Best | 17 May 2010
A new week, a new-look just-food.com.
Today (17 May), we are launching the all-new just-food.com, redesigned and redeveloped to cater for the needs of those working in the food industry in the 21st century.
just-food is ten years old and was introduced into a publishing market dominated by print media. Back then, trade magazines delivered hard-to-find content through the letter box. We were a pioneer in a digital revolution that sounded the death knell to print being the most effective and efficient way to disseminate essential industry news.
However, a changing digital world means we have to evolve, to deliver unique content that produces a clear return on investment for you.
The growth of the Internet means information on the food industry is widely available - and is often out there for free. Amid this media maelstrom, the key questions for a modern industry executive are now: "Why is this information important?" "What will it mean for my business?" and "Where do I find quality?"
No longer is simply providing information sufficient. Insight and intelligence are two of the most important tools any decision-maker needs to have when navigating an ever-evolving industry.
just-food will never ignore the information - we understand you still need to know what has happened. But, where we differ from our competitors, and what this new site delivers in spades, is the insight and intelligence you require to put the latest developments in context - and to take your business decisions quickly and correctly. Reporting the news has always been the cornerstone of successful B2B websites. But, put simply, it is no longer enough.
One look at just-food's new menu and you'll see how heavily weighted our content now is to opinion, comment, analysis, interviews and briefings. Much of this we already provided but the new site emphasises the insight we can provide our readers - and makes it much easier to find.
This is just the start. Throughout 2010 and 2011 we will continue to invest in unique, high-quality analysis, data and tools to help you keep your edge.
There is much to discover about the new just-food and we hope that, over the next few weeks, you'll let us know what you think about the service.
We're proud of the new-look site and believe it will be the must-have resource for all those seeking information, insight and intelligence on the food industry.
We hear a lot in the food industry about two interconnected trends: and social media and “foodie” culture....
Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....
Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...
The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....
- General Mills on Q1, innovation, margins
- Interview: Mondelez's outlook for China
- Aryzta FY results, outlook for 2017 - 6 takeaways
- What next for Bernard Matthews? - comment
- Interview: Mondelez eyes sweet success in China
- ConAgra acquires Frontera Foods' "gourmet" brands
- Nestle close to finalising Garoto deal
- Nestle revamps foodservice arm
- Aryzta FY profits fall
- Nestle launches Nesquik Protein Plus for adults
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Global Chocolate Confectionery Overview: Challenges, Opportunities and Risks
- Redefining Snacks: From Conventional Snacks to Snack Replacements
- Global Foodservice Market 2016-2020
- Constellation Brands, Inc. (STZ) - Financial and Strategic SWOT Analysis Review