Blog: Dean BestThe new-look just-food unveiled

Dean Best | 17 May 2010

A new week, a new-look

Today (17 May), we are launching the all-new, redesigned and redeveloped to cater for the needs of those working in the food industry in the 21st century.

just-food is ten years old and was introduced into a publishing market dominated by print media. Back then, trade magazines delivered hard-to-find content through the letter box. We were a pioneer in a digital revolution that sounded the death knell to print being the most effective and efficient way to disseminate essential industry news.

However, a changing digital world means we have to evolve, to deliver unique content that produces a clear return on investment for you.

The growth of the Internet means information on the food industry is widely available - and is often out there for free. Amid this media maelstrom, the key questions for a modern industry executive are now: "Why is this information important?" "What will it mean for my business?" and "Where do I find quality?"

No longer is simply providing information sufficient. Insight and intelligence are two of the most important tools any decision-maker needs to have when navigating an ever-evolving industry.

just-food will never ignore the information - we understand you still need to know what has happened. But, where we differ from our competitors, and what this new site delivers in spades, is the insight and intelligence you require to put the latest developments in context - and to take your business decisions quickly and correctly. Reporting the news has always been the cornerstone of successful B2B websites. But, put simply, it is no longer enough.

One look at just-food's new menu and you'll see how heavily weighted our content now is to opinion, comment, analysis, interviews and briefings. Much of this we already provided but the new site emphasises the insight we can provide our readers - and makes it much easier to find.

This is just the start. Throughout 2010 and 2011 we will continue to invest in unique, high-quality analysis, data and tools to help you keep your edge.

There is much to discover about the new just-food and we hope that, over the next few weeks, you'll let us know what you think about the service.

We're proud of the new-look site and believe it will be the must-have resource for all those seeking information, insight and intelligence on the food industry.


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