Blog: The plan from Prue

Catherine Sleep | 9 November 2006

Top restaurateur and food writer Prue Leith has been named as the new head of the School Food Trust. Smart move – she comes with oodles of business experience and great contacts in the right places.

One of her key arguments is that we need to reduce choice in school canteens. This clashes with the mantra that consumer choice is everything, but she’s spot-on, in my book.

Children aren’t ‘little customers’; they can’t be expected to make good choices without firm guidance. If you present children with the choice of a muffin or an apple for pudding, how many do you think will regularly choose the fruit?

Moreover, if school cooks only have to produce, say, three main dishes, they are more likely to have the time and resources to make those three from scratch, and they’ll be all the healthier and tastier for it.

Yes, by all means let them eat cake, but not very often!

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