Blog: The plan from Prue

Catherine Sleep | 9 November 2006

Top restaurateur and food writer Prue Leith has been named as the new head of the School Food Trust. Smart move – she comes with oodles of business experience and great contacts in the right places.

One of her key arguments is that we need to reduce choice in school canteens. This clashes with the mantra that consumer choice is everything, but she’s spot-on, in my book.

Children aren’t ‘little customers’; they can’t be expected to make good choices without firm guidance. If you present children with the choice of a muffin or an apple for pudding, how many do you think will regularly choose the fruit?

Moreover, if school cooks only have to produce, say, three main dishes, they are more likely to have the time and resources to make those three from scratch, and they’ll be all the healthier and tastier for it.

Yes, by all means let them eat cake, but not very often!

Prue Leith gets school meals post


BLOG

We wish you a merry Christmas

Today (23 December) is just-food's last day before closing for Christmas. We'll return, raring to go on Tuesday 3 January - but of course there's been plenty of top-notch content that has gone live in...

BLOG

UK food associations come together on Brexit

The plethora of food manufacturing associations in the UK has been argued by some to be an impediment to the industry coming to a coherent position on the aftermath of Brexit and on what the sector sh...

BLOG

Amazon cools talk of plans for wave of grocery stores

An update on Amazon's plans for the grocery sector. The usually reticent retailer has this week poured cold water on claims it has plans for 2,000 physical grocery stores....

just-food homepage



Forgot your password?