Blog: The plan from Prue

Catherine Sleep | 9 November 2006

Top restaurateur and food writer Prue Leith has been named as the new head of the School Food Trust. Smart move – she comes with oodles of business experience and great contacts in the right places.

One of her key arguments is that we need to reduce choice in school canteens. This clashes with the mantra that consumer choice is everything, but she’s spot-on, in my book.

Children aren’t ‘little customers’; they can’t be expected to make good choices without firm guidance. If you present children with the choice of a muffin or an apple for pudding, how many do you think will regularly choose the fruit?

Moreover, if school cooks only have to produce, say, three main dishes, they are more likely to have the time and resources to make those three from scratch, and they’ll be all the healthier and tastier for it.

Yes, by all means let them eat cake, but not very often!

Prue Leith gets school meals post


BLOG

UK food producers call for "best possible single market access" post-Brexit

Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...

BLOG

Greenpeace trains sights on Sainsbury's over John West tuna

Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....

BLOG

Post-Trump victory, TPP trade deal appears dead

The Obama administration appears to have conceded the landmark Trans-Pacific Partnership (TPP) trade deal will not be pushed through in the lame-duck session of Congress before Donald Trump is inaugur...

just-food homepage



Forgot your password?