Blog: The Potential of Social Media - just-food needs you
Michelle Russell | 24 June 2011
Social media is now playing a huge role in fuelling the food industry's relationship with its consumers.
However, questions remain over how to use the tools on offer. How can we fully utilise Facebook in order to engage with consumers, does tweeting really have an impact on sales and who should be responsible for an organisation's social activity?
These are questions you may be able to answer. We would love to hear your thoughts on how you and your company are using social media.
We've put together a 12-question survey, which should only take you a few minutes to complete.
As a thank you, we'll send you a complimentary copy of the upcoming 'Social Media in the Food and Drinks Industry' report when it's published, early next month.
Please click here to go to the survey.
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
- Danone's Q1: four things to learn
- Who will buy Danone's Stonyfield business?
- Nestle Q1 update: four things to learn
- Interview: Sir Kensington's on sale to Unilever
- Column: Why snacking is the new meal
- Tyson shops Sara Lee bakery, Kettle and Van's
- Nestle to cut UK confectionery jobs
- PepsiCo affirms full-year target as Q1 hits mark
- Tyson to buy burger-to-entree firm AdvancePierre
- Icelandic to sell Saucy Fish Co. owner Seachill