Blog: The Potential of Social Media - just-food needs you

Michelle Russell | 24 June 2011

Social media is now playing a huge role in fuelling the food industry's relationship with its consumers.

However, questions remain over how to use the tools on offer. How can we fully utilise Facebook in order to engage with consumers, does tweeting really have an impact on sales and who should be responsible for an organisation's social activity?

These are questions you may be able to answer. We would love to hear your thoughts on how you and your company are using social media.

We've put together a 12-question survey, which should only take you a few minutes to complete.

As a thank you, we'll send you a complimentary copy of the upcoming 'Social Media in the Food and Drinks Industry' report when it's published, early next month.

Please click here to go to the survey.

 


BLOG

Consumers are cooking for social media - and how brands can capitalise

We hear a lot in the food industry about two interconnected trends: and social media and “foodie” culture....

BLOG

Nestle announces changes to senior team with new CEO on horizon

Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....

BLOG

Blue Bell Creameries involved in another safety scare

Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...

BLOG

Hain Celestial's Orchard House deal waved through

The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....

just-food homepage



Forgot your password?