Blog: The real ‘clever milk’
Catherine Sleep | 8 February 2006
Browse the dairy section of a UK supermarket today and you’ll notice a plethora of new milks. What once was a commodity product is now sophisticated and increasingly high-end. Bedtime milk, goat milk, soy milk, organic milk, clever milk…. Clever milk, what’s that?
St. Ivel advance contains Omega-3 essential fatty acids and just to make it easier for time-pressed parents, they’ve hung a big purple “Clever Milk” tag around the carton neck. Cunningly, they’ve persuaded child development guru Professor Robert Winston to pose with a bottle of it alongside some text advising parents of the benefits of Omega-3. Perhaps most impressive of all is the fact that St. Ivel has managed to bag the URL www. Omega3.co.uk
It’s true we need to increase uptake of Omega-3 in the national diet, and there is anecdotal (emphasis on the ‘anecdotal’) evidence to suggest that Omega-3 may improve learning and concentration in some children. But this is not enough to justify the ‘clever milk’ tag. After all, at least one milk is far more deserving of it – breast milk.
Breast milk is free, it’s convenient, it perfectly matches the nutritional needs of an individual baby. It helps avoid allergies and passes on important antibodies to protect from infection. It becomes more watery in hot weather to aid infant hydration, and adjusts supply as the infant ages and gets more nutrition from other sources.
Now that really is clever.
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
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