Blog: Dean BestThe ten best-selling new US food and drink products

Dean Best | 14 March 2008

The list of the ten best-selling new food and beverage products in the US for 2007 has proved a must-read for many of our readers in recent days.

This week, we interviewed Sheila McCusker of IRI, the analysts behind the list, and found out more about the brands that succeeded last year.

For an opportunity to find out more detail on IRI's New Product Pacesetters report, please click here.

Innovation is an issue that goes right to the heart of any successful business, not just those within the food industry.


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