Blog: There’s nothing like a snappy product name

Catherine Sleep | 12 July 2005

I have to express some sympathy for the writer of Nabisco’s recall announcement, who had to get “Nabisco 100 Calorie Packs Oreo Thin Crisps Baked Chocolate Wafer Snacks,” in the same lead paragraph as “Nabisco 100 Calorie Packs Chips Ahoy! Thin Crisps Baked Chocolate Chip Snacks” when the important thing was that there’s a difference. (One of them, apparently, contains milk)

Chris Lyddon

News Editor,

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