Blog: Dean BestThose wags at Nestlé

Dean Best | 2 April 2008

They are a funny bunch, those Nestlé folks.

Our suspicions proved correct. The company’s US arm admitted last night (1 April) – past the midday deadline for April Fool’s jokes, naturally – that its “plans” to change the name of candy brand Butterfinger was indeed a prank.

The cynics among us were proved right after we questioned in yesterday’s blog whether Nestlé would really change the name of the brand to The Finger.

Nevertheless, Nestlé USA is still planning to dish 200,000 The Finger bars throughout major cities Stateside.

“Butterfinger is a brand that truly celebrates clever, witty humor,” Tricia Bowles, a spokesperson for Nestlé Confections chuckled.

“This April Fools’ Day prank was an unexpectedly fun way to launch the new Butterfinger Comedy Network on Yahoo! and it's just a taste of what’s to come on this newly launched entertainment site.”

It’s the way they tell ‘em.


BLOG

Another reshuffling of pack at Hain Celestial

Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....

BLOG

FrieslandCampina looking to sell final non-dairy asset

FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....

BLOG

just-food back up and running

To follow on from our earlier notice and after some hard work from our technical team, just-food is back live after today's power outage....

BLOG

Storm Doris causes power outage at just-food

Much of the UK has felt the impact of Storm Doris today - and just-food's head office has been no exception....

just-food homepage



Forgot your password?