Blog: Dean BestThrow a (Divine) egg at a world leader!

Dean Best | 1 April 2009

The world's leading politicians are this week facing the ire of protesters in London as they convene for the G20 summit.

If you have an axe to grind or a message for the likes of Obama, Brown and Sarkozy but either can't make it London or don't fancy joining the masses of anarchists (and legitimate protesters! - ed), Fairtrade chocolate maker Divine Chocolate is giving you the chance to have a pop at the politicians.

At  www.eggapolitician.com, you can throw a chocolate egg at five leaders attending the G20 summit – US President Barack Obama, French President Nicolas Sarkozy, UK Prime Minister Gordon Brown, India Prime Minister Manmohan Singh and Chinese Premier Wen Jiabao.

The aim of the site, created by social enterprise St Lukes, aside from promoting Divine's Easter egg range, is to “keep fair trade on the G20 agenda”, Divine says.

“If Africa is to escape poverty, African producers and farmers need a fair opportunity to trade on world markets at a fair price,” says Divine's Charlotte Borger. “Just a 1% increase in trade from Africa would be equivalent of five times the amount of aid the continent currently receives.”

Upon throwing the egg, you get to send an email to the summit to urge them to keep fair trade on the agenda at the G20 summit.

On screen, Obama and co. will also get a chance to eat the Divine egg “with relish”, the chocolate maker says.

Just what Jamie Oliver, the UK healthy-eating campaigner and celebrity chef cooking tonight's G20 dinner would say about all that chocolate is anyone's guess.


BLOG

Consumers are cooking for social media - and how brands can capitalise

We hear a lot in the food industry about two interconnected trends: and social media and “foodie” culture....

BLOG

Nestle announces changes to senior team with new CEO on horizon

Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....

BLOG

Blue Bell Creameries involved in another safety scare

Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...

BLOG

Hain Celestial's Orchard House deal waved through

The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....

just-food homepage



Forgot your password?