Blog: Throw an australus steak on the barby…

Catherine Sleep | 21 December 2005

Remember last month I told you about the Aussies seeking a new name for kangaroo meat? Well, the winner’s been announced. Kangarly, maroo and kangasaurus missed out to the rather more oblique australus.

I can’t see it taking off. To me it sounds more like a brand of cologne – “So male, so earthy, so australus…”. Perhaps that was the clincher, though. Separate the meat from the much-loved animal in consumers’ minds, and they might just eat it.

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