Blog: Tiffinwallas go high tech

Catherine Sleep | 25 July 2006

Some 5000 ‘dabbawallas’ (tiffin carriers) operate a well-oiled delivery network linking home cooked food with hungry office workers in Indian business hub Mumbai. You may remember me waxing lyrical about their efficiency following a visit to India a few years back, but word has it that their efforts are to gain a further boost.

Customers will henceforth be able to visit a website or use a text messaging service to get in touch with their neighbourhood tiffin carriers. Given that many of the tiffin carriers are illiterate, they will need a middle man to hook them up with new customers. Honestly, next thing we know they’ll be using GMS to get around town and avoid traffic jams. Technology for technology’s sake?

India's tiffinwallas fuel economy


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