Blog: Tiffinwallas go high tech
Catherine Sleep | 25 July 2006
Some 5000 ‘dabbawallas’ (tiffin carriers) operate a well-oiled delivery network linking home cooked food with hungry office workers in Indian business hub Mumbai. You may remember me waxing lyrical about their efficiency following a visit to India a few years back, but word has it that their efforts are to gain a further boost.
Customers will henceforth be able to visit a website or use a text messaging service to get in touch with their neighbourhood tiffin carriers. Given that many of the tiffin carriers are illiterate, they will need a middle man to hook them up with new customers. Honestly, next thing we know they’ll be using GMS to get around town and avoid traffic jams. Technology for technology’s sake?
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