Blog: UK mums give the nation's beleagured brands a hug
Dean Best | 27 January 2009
Brand-owners in the UK may have felt a little hard done by of late, with some of the nation's major multiples trying to lure cash-strapped consumers to their own-label ranges.
The likes of Tesco and Sainsbury's – the latter with its Switch & Save campaign – have been active in pushing their private-label products, to the detriment, it could be argued, of the nation's household brands.
However, when we need comfort, we often look to our mothers and the likes of Heinz and Cadbury have been given a nice, warm hug from a group of UK mums.
According to a survey of 3,000 mums by thebabywebsite.com, over half of UK mums will not give up on their favourite brands despite the recession.
The survey generated a list of the top 20 brands among UK mums, with Heinz taking three of the top ten spots thanks to the company's ketchup, baked beans and soup.
The list, which can be seen here, also showed Cadbury and Walkers had made the top ten – a worrying sign, perhaps, for the health campaigners out there concerned about the health of the nation's children.
Today (23 December) is just-food's last day before closing for Christmas. We'll return, raring to go on Tuesday 3 January - but of course there's been plenty of top-notch content that has gone live in...
The plethora of food manufacturing associations in the UK has been argued by some to be an impediment to the industry coming to a coherent position on the aftermath of Brexit and on what the sector sh...
- 2017: three major drivers of M&A strategy
- The food market in 2017 - consumer trends and M&A
- just-food 2017 Survey - your thoughts on growth
- Food market in 2017: need-to-know US trends
- 2017 - what will shape the UK food sector?
- Premier Foods issues profit warning
- UK's Bakkavor plays down IPO "speculation"
- Kellogg to slash 250 jobs
- Mondelez sells Vegemite to Bega
- Nestle mum on Mead Johnson takeover talk