Blog: UK mums give the nation's beleagured brands a hug
Dean Best | 27 January 2009
Brand-owners in the UK may have felt a little hard done by of late, with some of the nation's major multiples trying to lure cash-strapped consumers to their own-label ranges.
The likes of Tesco and Sainsbury's – the latter with its Switch & Save campaign – have been active in pushing their private-label products, to the detriment, it could be argued, of the nation's household brands.
However, when we need comfort, we often look to our mothers and the likes of Heinz and Cadbury have been given a nice, warm hug from a group of UK mums.
According to a survey of 3,000 mums by thebabywebsite.com, over half of UK mums will not give up on their favourite brands despite the recession.
The survey generated a list of the top 20 brands among UK mums, with Heinz taking three of the top ten spots thanks to the company's ketchup, baked beans and soup.
The list, which can be seen here, also showed Cadbury and Walkers had made the top ten – a worrying sign, perhaps, for the health campaigners out there concerned about the health of the nation's children.
The plethora of food manufacturing associations in the UK has been argued by some to be an impediment to the industry coming to a coherent position on the aftermath of Brexit and on what the sector sh...
An update on Amazon's plans for the grocery sector. The usually reticent retailer has this week poured cold water on claims it has plans for 2,000 physical grocery stores....
Ask any FMCG executive to list the trends shaking up the sector and digital and e-commerce will be pretty high on the list. Drill down into that and Amazon will be one of the subjects in the digital s...
Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...
- Wessanen's move for Spain's Biogran - analysis
- The key questions for digital strategists in 2017
- Unilever 2016 investor day - the top takeaways
- Burger King, Jollibee: foodservice focus, Nov 2016
- Whole Foods, Aldi, M&S - retail round-up, Nov 2016
- Verlinvest, China Resources invest in Oatly
- General Mills jobs to go in business revamp
- Hain Celestial appoints Nestle executive as US COO
- Chobani COO Burns to leave yogurt firm
- Nestle invests in Italian pizza production
- How Brands Are Making Our Food Healthier
- Confectionery North America (NAFTA) Industry Guide_2016
- Processed Snacks (Savory Snacks) Market in the United States - Outlook to 2020: Market Size, Growth and Forecast Analytics
- Chocolate (Confectionery) Market in Belgium - Outlook to 2020: Market Size, Growth and Forecast Analytics
- Global Dried Processed Food Market 2016-2020