Blog: UK mums give the nation's beleagured brands a hug
Dean Best | 27 January 2009
Brand-owners in the UK may have felt a little hard done by of late, with some of the nation's major multiples trying to lure cash-strapped consumers to their own-label ranges.
The likes of Tesco and Sainsbury's – the latter with its Switch & Save campaign – have been active in pushing their private-label products, to the detriment, it could be argued, of the nation's household brands.
However, when we need comfort, we often look to our mothers and the likes of Heinz and Cadbury have been given a nice, warm hug from a group of UK mums.
According to a survey of 3,000 mums by thebabywebsite.com, over half of UK mums will not give up on their favourite brands despite the recession.
The survey generated a list of the top 20 brands among UK mums, with Heinz taking three of the top ten spots thanks to the company's ketchup, baked beans and soup.
The list, which can be seen here, also showed Cadbury and Walkers had made the top ten – a worrying sign, perhaps, for the health campaigners out there concerned about the health of the nation's children.
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
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