Blog: Dean BestUK mums give the nation's beleagured brands a hug

Dean Best | 27 January 2009

Brand-owners in the UK may have felt a little hard done by of late, with some of the nation's major multiples trying to lure cash-strapped consumers to their own-label ranges.

The likes of Tesco and Sainsbury's – the latter with its Switch & Save campaign – have been active in pushing their private-label products, to the detriment, it could be argued, of the nation's household brands.

However, when we need comfort, we often look to our mothers and the likes of Heinz and Cadbury have been given a nice, warm hug from a group of UK mums.

According to a survey of 3,000 mums by thebabywebsite.com, over half of UK mums will not give up on their favourite brands despite the recession.

The survey generated a list of the top 20 brands among UK mums, with Heinz taking three of the top ten spots thanks to the company's ketchup, baked beans and soup.

The list, which can be seen here, also showed Cadbury and Walkers had made the top ten – a worrying sign, perhaps, for the health campaigners out there concerned about the health of the nation's children.


BLOG

UK food associations come together on Brexit

The plethora of food manufacturing associations in the UK has been argued by some to be an impediment to the industry coming to a coherent position on the aftermath of Brexit and on what the sector sh...

BLOG

Amazon cools talk of plans for wave of grocery stores

An update on Amazon's plans for the grocery sector. The usually reticent retailer has this week poured cold water on claims it has plans for 2,000 physical grocery stores....

BLOG

Will Amazon Go be retail "game-changer"?

Ask any FMCG executive to list the trends shaking up the sector and digital and e-commerce will be pretty high on the list. Drill down into that and Amazon will be one of the subjects in the digital s...

BLOG

UK food producers call for "best possible single market access" post-Brexit

Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...

just-food homepage



Forgot your password?