Blog: Dean BestUK mums give the nation's beleagured brands a hug

Dean Best | 27 January 2009

Brand-owners in the UK may have felt a little hard done by of late, with some of the nation's major multiples trying to lure cash-strapped consumers to their own-label ranges.

The likes of Tesco and Sainsbury's – the latter with its Switch & Save campaign – have been active in pushing their private-label products, to the detriment, it could be argued, of the nation's household brands.

However, when we need comfort, we often look to our mothers and the likes of Heinz and Cadbury have been given a nice, warm hug from a group of UK mums.

According to a survey of 3,000 mums by, over half of UK mums will not give up on their favourite brands despite the recession.

The survey generated a list of the top 20 brands among UK mums, with Heinz taking three of the top ten spots thanks to the company's ketchup, baked beans and soup.

The list, which can be seen here, also showed Cadbury and Walkers had made the top ten – a worrying sign, perhaps, for the health campaigners out there concerned about the health of the nation's children.


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