Blog: Dean BestUK opens up for Aldi, Lidl

Dean Best | 3 July 2008

Hard discounters in the UK have had it tougher than in their country of origin – Germany – and many other parts of Europe where the format was quickly received and accepted into mass grocery retail.

Now, it seems, the fortunes of the likes of Aldi and Lidl are looking up.

Aldi has announced plans to invest GBP1.5bn (US$3bn) in the UK and open a store a week.

The company is, alongside Lidl, enjoying double-digit sales growth in the UK.

And, all the while, at the premium end, the likes of Marks & Spencer are finding the going tough.

This month's free management briefing for just-food subscribers takes a look at the major players and reviews the latest sales data and expansion plans from Aldi, Lidl and Netto.

The briefing highlights best-practice strategies that these players are taking in order to increase market share.

Adopting strategies such as private-label NPD, building on economic concerns and becoming more fashionable will ensure the discounters are here to stay.


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