Blog: Dean BestUK's niche producers chew over "Kradbury"

Dean Best | 7 September 2009

As expected, Kraft's bid for Cadbury was the talk of the chocolate aisles at the Speciality & Fine Food Fair in London's Olympia today (7 September).

At what is ostensibly a show for niche producers, the talk usually centres on gaining listings in the UK's independent trade but this morning the "Kradbury" affair (as it has been dubbed in sections of the country's press) meant the talk on the chocolate stands had a distinct corporate flavour, too.

One attendee expressed admiration of Kraft's "astute" strategy, arguing that the US food giant had gone public with its offer (which offered a substantial premium to Cadbury's share price at the close of the market on Friday) in order to put pressure on the UK confectioner's board.

Other exhibitors - one of whom has family working for Cadbury - were speculating on what the future could hold for the Dairy Milk and Trident maker, which is so far determined to remain independent.

Cadbury itself had one representative attending the show, specifically to hear more about the latest initiative about improving the sustainability of cocoa sourcing and the supply of cocoa.

Alas, however, despite just-food's gentle prodding, the Cadbury operative declined to comment on Kraft's bid and simply smiled when a cameraman at the show asked if Cadbury "had been taken over yet".

Watch this space.


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