Blog: Unilever brings Kay duo back for Flora ad

Michelle Russell | 22 August 2012

Television personality Vernon Kay is to return to UK screens this week courtesy of Unilever.

The consumer giant will this week air a new television ad for its Flora spread, bringing back Kay and his mother Gladys to promote a reformulation of the brand's ingredients.

The ad forms part of Unilever's GBP10 (US$) relaunch of the Flora brand and shows the light-hearted banter viewers have become used to between the pair as Kay tells his mother, "It's better, because it's tastier," while his mother corrects him with the line, "It's better because it's healthier."

This will be the second time Kay and his mother have appeared in an advert together, the first being for Unilever's Flora Cuisine cooking oil. The ad, however, received a number of complaints to the Advertising Standards Authority (ASA) for its claim of containing 45% less saturated fat than olive oil, and whether this could be substantiated.

Much to the relief of Unilever, no doubt, the complaint was cleared, and the consumer goods giant will no doubt be hoping this latest ad will agree fully with viewers.

 


BLOG

Barilla puts sustainability centre stage

Barilla's 2016 results statement, published last week, makes interesting reading, not because of the Italian food group's commercial performance, but for the emphasis placed on sustainability achievem...

BLOG

UK M&A deal volumes slide in early months of 2017

Fresh data from Grant Thornton indicates the number of mergers and acquisitions in the UK food and drink sector fell to the lowest level for over two years in the first quarter of in 2017 - but the ac...

BLOG

Food policy returns to focus in Westminster

Amid the political turmoil in the UK caused by the EU Referendum, the resignation of a Prime Minister, subsequent burning debates over the Brexit “divorce” settlement and now by the surprise announcem...

BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

just-food homepage



Forgot your password?