Blog: Unilever brings Kay duo back for Flora ad
Michelle Russell | 22 August 2012
Television personality Vernon Kay is to return to UK screens this week courtesy of Unilever.
The consumer giant will this week air a new television ad for its Flora spread, bringing back Kay and his mother Gladys to promote a reformulation of the brand's ingredients.
The ad forms part of Unilever's GBP10 (US$) relaunch of the Flora brand and shows the light-hearted banter viewers have become used to between the pair as Kay tells his mother, "It's better, because it's tastier," while his mother corrects him with the line, "It's better because it's healthier."
This will be the second time Kay and his mother have appeared in an advert together, the first being for Unilever's Flora Cuisine cooking oil. The ad, however, received a number of complaints to the Advertising Standards Authority (ASA) for its claim of containing 45% less saturated fat than olive oil, and whether this could be substantiated.
Much to the relief of Unilever, no doubt, the complaint was cleared, and the consumer goods giant will no doubt be hoping this latest ad will agree fully with viewers.
To follow on from our earlier notice and after some hard work from our technical team, just-food is back live after today's power outage....
Much of the UK has felt the impact of Storm Doris today - and just-food's head office has been no exception....
A year after union officials alleged Fyffes abused workers on plantations in Central America - and called on the produce giant to be kicked out of the Ethical Trading Initiative forum - the company is...
Much of the chatter about where 3G Capital could look next has centred on packaged food - but might the private-equity fund be about to extend its foodservice empire?...
- US food next wave on display at Winter Fancy Food
- Does Kraft Heinz want to swallow Unilever whole?
- How General Mills plans to grow - CAGNY
- Comment: Meal kits in US - don't believe the hype
- Focus: Nestle CEO plan to balance sales, earnings
- Unilever launches operational review
- Kraft Heinz pulls Unilever bid
- Kerry operating earnings strengthen on slow sales
- Glanbia focuses on nutrition with Irish dairy spin
- Kerry's Scanlon to replace McCarthy as CEO