Blog: Unilever gets arty farty
Catherine Sleep | 3 December 2003
Last Friday I found myself with an hour to kill between two appointments in London so I wandered into the Tate Modern. One of the undisputed achievements of our currently much maligned Labour government is to waive entrance fees to all museums, and both tourists and residents have benefited greatly.
A gripping spectacle greeted me as I made my way through the foyer, namely Olafur Eliasson’s The Weather Project. Representations of the sun and sky dominate the expanse of the hangar-like Turbine Hall, while a mist machine permeates the darkened atmosphere. A massive mirror ceiling reflects the space below. It’s hard to describe, but suffice to say that visitors to the gallery were much struck by the scene; some lay on the floor better to soak up the impact. Even I, cynic that I am when it comes to abstract art, knew I was experiencing something new and powerful.
What has this to do with food? Read the bumf about the exhibition and you realise it’s sponsored by none other than Unilever. The Weather Project may not be art, but there’s something special going on there, and it’s worth backing. There are few enough companies around that can afford to sponsor art so it's good that one of those that can, does. Nice one.
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