Blog: Dean BestUnilever marks Knorr's birthday

Dean Best | 17 October 2013

After last week's Anuga, just-food returns to Germany for a two-day trip held by Unilever to mark the 175th 'birthday' of Knorr - the consumer goods giant's biggest brand.

Unilever's food portfolio has been under scrutiny in recent quarters, not least earlier this month when the company announced something of a sales warning for the third quarter. The warning was driven by a slowdown in emerging markets - where the bulk of Unilever's sales are in non-food - but also by the continued challenge of finding growth in developed markets, where Unilever's food arm does most of its business.

However, Knorr has been a bright spot in the Unilever food basket; sales in the second quarter were up nearly 5%.

While the majority of Unilever's business in emerging markets is in home and personal care products, Knorr does have a sizeable presence in developing economies. Worldwide, EUR4bn worth of Knorr products are sold each year - and around half is in emerging markets. Unilever says the "growth engines" for the brand are in Africa and Latin America.

just-food is currently hurtling along the autobahn in Bavaria to a visit a farm that supplies Knorr, where Unilever plans to outline the sustainable practices at the family-run supplier.

Later, CEO Paul Polman and Antoine de Saint Affrique, head of food at Unilever, plan to hold a briefing on the company's plans for Knorr.

Stay tuned!

BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

BLOG

Premier Foods pension news offers cheer but challenges remain

Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....

BLOG

Another reshuffling of pack at Hain Celestial

Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....

BLOG

FrieslandCampina looking to sell final non-dairy asset

FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....

just-food homepage



Forgot your password?