Blog: US labelling war continues as Heinz sued for "all-natural" claims
Hannah Abdulla | 12 June 2014
Heinz has been added to the list of manufacturers to be pulled up on claims its product is "all-natural" in the US.
The US ketchup maker is being sued for allegedly engaging in "false marketing and advertisement" of its Heinz Distilled White Vinegar which the claimant suggests is not "all natural" and is in fact made using GMO corn.
In an email to just-food, spokesperson for the firm, Michael Mullen said: “While Heinz does not comment on pending litigation, we believe this to be a groundless lawsuit and we look forward to vigorously defending our products.”
There are growing concerns that the lines between the terms "all-natural", "non-GMO" and "organic" are becoming increasingly blurred.
The US has seen an explosion in discourse around what is in food and how it is produced. The battle over labelling GMOs, for instance, is making national headlines.
Last month Kellogg was forced to drop its "all-natural" label on its Kashi and Bear Naked products in order to settle a class-action lawsuit. A 2011 class-action lawsuit had accused Kashi of misleading people by stamping the phrase "All Natural" or "Nothing Artificial" on products that contained a variety of synthetic and artificial ingredients.
Amid significant pressure on profits from its Splenda sucralose business, UK-based food ingredients group Tate & Lyle has this morning (21 April) announced plans to try to "maximise returns"....
Four campaign groups in the US have urged the country's Food and Drug Administration to close a "loophole" in regulations on food additives and bring the rules - due to be finalised by August next yea...
The Cargill meat processing facility in Hazleton, Pa., has become the company's first certified landfill-free production site. ...
- Comment: Nestle reacts to world of 3G and Buffett
- Nomad's post-Iglo opportunities
- Focus: Can Arla jump-start UK flavoured milk?
- What the analysts say: Nestle's Q1
- Why it is too early to call Unilever food revival
- Kerry Group launches Meateors meat snacks
- UPDATE: Iglo Foods sold to Nomad for EUR2.6bn
- Arla to launch protein dairy drink in UK
- Pork Farms' Kerry pastry deal nears green light
- McCormick to move roles to Poland