Blog: Hannah AbdullaUS labelling war continues as Heinz sued for "all-natural" claims

Hannah Abdulla | 12 June 2014

Heinz has been added to the list of manufacturers to be pulled up on claims its product is "all-natural" in the US.

The US ketchup maker is being sued for allegedly engaging in "false marketing and advertisement" of its Heinz Distilled White Vinegar which the claimant suggests is not "all natural" and is in fact made using GMO corn.

In an email to just-food, spokesperson for the firm, Michael Mullen said: “While Heinz does not comment on pending litigation, we believe this to be a groundless lawsuit and we look forward to vigorously defending our products.”  

There are growing concerns that the lines between the terms "all-natural", "non-GMO" and "organic" are becoming increasingly blurred.

The US has seen an explosion in discourse around what is in food and how it is produced. The battle over labelling GMOs, for instance, is making national headlines.

Last month Kellogg was forced to drop its "all-natural" label on its Kashi and Bear Naked products in order to settle a class-action lawsuit. A 2011 class-action lawsuit had accused Kashi of misleading people by stamping the phrase "All Natural" or "Nothing Artificial" on products that contained a variety of synthetic and artificial ingredients.

Sectors: Advertising & labelling

Companies: Heinz, Kellogg

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