Blog: US labelling war continues as Heinz sued for "all-natural" claims
Hannah Abdulla | 12 June 2014
Heinz has been added to the list of manufacturers to be pulled up on claims its product is "all-natural" in the US.
The US ketchup maker is being sued for allegedly engaging in "false marketing and advertisement" of its Heinz Distilled White Vinegar which the claimant suggests is not "all natural" and is in fact made using GMO corn.
In an email to just-food, spokesperson for the firm, Michael Mullen said: “While Heinz does not comment on pending litigation, we believe this to be a groundless lawsuit and we look forward to vigorously defending our products.”
There are growing concerns that the lines between the terms "all-natural", "non-GMO" and "organic" are becoming increasingly blurred.
The US has seen an explosion in discourse around what is in food and how it is produced. The battle over labelling GMOs, for instance, is making national headlines.
Last month Kellogg was forced to drop its "all-natural" label on its Kashi and Bear Naked products in order to settle a class-action lawsuit. A 2011 class-action lawsuit had accused Kashi of misleading people by stamping the phrase "All Natural" or "Nothing Artificial" on products that contained a variety of synthetic and artificial ingredients.
Acosta Sales & Marketing, the US agency that works on in-store executions with US FMCG giants, has been snapped up by Carlyle. But was the multiple the private-equity firm is said to have paid too pri...
Almost a year after buying Dole Food Co.'s international packaged food and Asian fresh businesses, Japanese trading house Itochu Corp. has looked again to the wider agrifood sector to diversify its bu...
There has been an increase in M&A among companies in the food sector in recent months - and management consultants at EY expect to the trend to continue....
Nelson Peltz is not letting go. The US billionaire investor is continuing in his quest to get PepsiCo to split in two - and has reportedly suggested a proxy battle with the company could be on the hor...
- On the money: Unilever shifting into growth spots
- On the money: Danone denies strategy overhaul
- Why whole sector should take heed of meat scrutiny
- The just-food interview: Premier Foods CEO Darby
- On the money: Hershey confident in NPD pipeline
- Chobani bid for fresh UK appeal rejected
- Kellogg to close US snack plant
- Danone UK ad banned over unauthorised claims
- Danone takes Mars yoghurts into more markets
- Tyson sells Mexico, Brazil ops to JBS