Blog: Waitrose sets sights on Europe with Eurostar deal
Michelle Russell | 30 April 2013
UK upmarket retailer Waitrose has its sights set on Europe with the signing of a Eurostar deal.
The agreement, which will see the grocer supply food and drink to all standard class buffet cars across Eurostar's fleet, marks Waitrose's first major move into on-board food.
It will also be the supermarket's first significant move into Northern Europe as it looks to expand its business-to-business and export activities.
And it marks yet another expansion abroad for the retail chain, which grew its export business 20% over the past year.
Waitrose already supplies food to 45 countries including Singapore, Thailand, New Zealand and India. It also operates five branches in the Channel Islands, and has nine shops in the Middle East in partnership with Fine Fare Food Market. In the year to the end of January it grew its export business by around 20%.
It will therefore come as no surprise the retailer has expansion on its mind. In 2013 it has already begun supplying to new countries including Gibraltar, Trinidad, Ibiza, the Bahamas, the Philippines and the Turks and Caicos Islands.
This latest deal will give Waitrose access to Eurostar's 10m passengers a year who travel between destinations including Paris, London, Brussels and Calais.
It is a further sign the retailer is growing, despite operating in a highly promotional and competitive UK grocery market. In Kantar Worldpanel's latest figures, Waitrose's latest market share hit a record 4.9%.
The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....
Hershey made an unusual announcement today (20 September), sharing its own sales data for the last four weeks to assuage any possible investor concern over figures released by Nielsen....
As the UK starts to ponder what kind of a relationship it wants with the European Union post-Brexit, EU leaders have been lining up to warn that Britain will not be allowed to "cherry pick" deals and ...
Low food prices continue to hold back inflation rates in the UK as the supermarket price war continues in the face of rising import costs. ...
- Interview: Mondelez eyes sweet success in China
- The benefits of engaging staff in sustainability
- How food companies involve staff in sustainability
- Why Danone is withdrawing Dumex from Vietnam
- How PepsiCo is taking action on palm oil
- 2 Sisters chief Boparan buys Bernard Matthews
- Fonterra says value-added strategy paying off
- B&G Foods acquires ABF's US spice business
- General Mills profit falls as sales disappoint
- Ahold Delhaize resolves Kraft Heinz delisting spat
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Global Chocolate Confectionery Overview: Challenges, Opportunities and Risks
- Global Foodservice Market 2016-2020
- Global Food and Drinks Closures: Performance and Opportunities
- Fast Food Restaurants in the US - Industry Market Research Report