Blog: Waitrose shoppers do it from scratch

Catherine Sleep | 11 October 2006

At yesterday’s IGD annual convention, it was a revelation to hear upmarket UK grocer Waitrose’s managing director Steven Esom declare that the company is seeing a gradual rejection of prepared foods in favour of a return to cooking from scratch. I didn’t see many heads nodding in the audience, so maybe this ‘trend’ is peculiar to the Waitrose demographic.

Another interesting aside from Esom concerned Waitrose’s decision not to have a ‘value’ range of own-label food, unlike the other major multiples. He said this was because Waitrose’s customers wanted to eat the same range of ‘really good’ food – again, I suspect this is a Waitrose phenomenon. As he said, “People will pay more for premium food”. Yes, if they can, they probably will.

Funnily enough, last night I gained an insight into the community attitudes of the supermarkets in a town near our home, Tonbridge, Kent. A friend sold us some raffle tickets to raise funds for a care centre for disabled children. She’d clearly been up and down Tonbridge High Street persuading businesses to donate prizes, which led to some interesting donations such as “A haircut (no perm or colours)” or “A family swim at the leisure centre”.

The main prize was a £100 voucher donated by Waitrose, which clearly put no pressure on Tesco whatsoever. For what did the country’s leading retailer come up with, the one that takes £1 out of every £7 we spend on the high street? A box of Milk Tray, that’s what. Ooh, not good PR, is it?

Further reports from the IGD annual convention


BLOG

Consumers are cooking for social media - and how brands can capitalise

We hear a lot in the food industry about two interconnected trends: and social media and “foodie” culture....

BLOG

Nestle announces changes to senior team with new CEO on horizon

Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....

BLOG

Blue Bell Creameries involved in another safety scare

Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...

BLOG

Hain Celestial's Orchard House deal waved through

The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....

just-food homepage



Forgot your password?