Blog: Waitrose shoppers do it from scratch
Catherine Sleep | 11 October 2006
At yesterday’s IGD annual convention, it was a revelation to hear upmarket UK grocer Waitrose’s managing director Steven Esom declare that the company is seeing a gradual rejection of prepared foods in favour of a return to cooking from scratch. I didn’t see many heads nodding in the audience, so maybe this ‘trend’ is peculiar to the Waitrose demographic.
Another interesting aside from Esom concerned Waitrose’s decision not to have a ‘value’ range of own-label food, unlike the other major multiples. He said this was because Waitrose’s customers wanted to eat the same range of ‘really good’ food – again, I suspect this is a Waitrose phenomenon. As he said, “People will pay more for premium food”. Yes, if they can, they probably will.
Funnily enough, last night I gained an insight into the community attitudes of the supermarkets in a town near our home, Tonbridge, Kent. A friend sold us some raffle tickets to raise funds for a care centre for disabled children. She’d clearly been up and down Tonbridge High Street persuading businesses to donate prizes, which led to some interesting donations such as “A haircut (no perm or colours)” or “A family swim at the leisure centre”.
The main prize was a £100 voucher donated by Waitrose, which clearly put no pressure on Tesco whatsoever. For what did the country’s leading retailer come up with, the one that takes £1 out of every £7 we spend on the high street? A box of Milk Tray, that’s what. Ooh, not good PR, is it?
We hear a lot in the food industry about two interconnected trends: and social media and “foodie” culture....
Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....
Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...
The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....
- General Mills on Q1, innovation, margins
- Interview: Mondelez's outlook for China
- What next for Bernard Matthews? - comment
- Interview: Mondelez eyes sweet success in China
- Aryzta FY results, outlook for 2017 - 6 takeaways
- ConAgra acquires Frontera Foods' "gourmet" brands
- Aryzta FY profits fall
- Nestle revamps foodservice arm
- Nestle close to finalising Garoto deal
- Nestle launches Nesquik Protein Plus for adults
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Global Chocolate Confectionery Overview: Challenges, Opportunities and Risks
- Global Foodservice Market 2016-2020
- Constellation Brands, Inc. (STZ) - Financial and Strategic SWOT Analysis Review
- Fast Food Restaurants in the US - Industry Market Research Report