Blog: Wal-Mart extends price comparison campaign

Michelle Russell | 29 August 2012

The lure of playing one retailer off against another when it comes to grocery prices is clearly becoming more commonplace in the US as Wal-Mart extends its price comparison campaign further.

Wal-Mart says it has tasted success with its See for Yourself campaign and has decided to roll this out further.

While the concept isn't new, the additional receipt comparison tool in three trial markets of Albuquerque, Chicago and Atlanta allows customers to upload a photo of their receipt from the last seven days with at least ten items.

Customers then receive an email back from Wal-Mart reporting what they could have saved by shopping in its stores.

Wal-Mart said it will see how the trial goes before deciding whether to roll it out further.

Details of the new scheme can be found here.


BLOG

Consumers are cooking for social media - and how brands can capitalise

We hear a lot in the food industry about two interconnected trends: and social media and “foodie” culture....

BLOG

Nestle announces changes to senior team with new CEO on horizon

Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....

BLOG

Blue Bell Creameries involved in another safety scare

Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...

BLOG

Hain Celestial's Orchard House deal waved through

The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....

just-food homepage



Forgot your password?