Blog: Wal-Mart extends price comparison campaign

Michelle Russell | 29 August 2012

The lure of playing one retailer off against another when it comes to grocery prices is clearly becoming more commonplace in the US as Wal-Mart extends its price comparison campaign further.

Wal-Mart says it has tasted success with its See for Yourself campaign and has decided to roll this out further.

While the concept isn't new, the additional receipt comparison tool in three trial markets of Albuquerque, Chicago and Atlanta allows customers to upload a photo of their receipt from the last seven days with at least ten items.

Customers then receive an email back from Wal-Mart reporting what they could have saved by shopping in its stores.

Wal-Mart said it will see how the trial goes before deciding whether to roll it out further.

Details of the new scheme can be found here.


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