Blog: Wal-Mart extends price comparison campaign

Michelle Russell | 29 August 2012

The lure of playing one retailer off against another when it comes to grocery prices is clearly becoming more commonplace in the US as Wal-Mart extends its price comparison campaign further.

Wal-Mart says it has tasted success with its See for Yourself campaign and has decided to roll this out further.

While the concept isn't new, the additional receipt comparison tool in three trial markets of Albuquerque, Chicago and Atlanta allows customers to upload a photo of their receipt from the last seven days with at least ten items.

Customers then receive an email back from Wal-Mart reporting what they could have saved by shopping in its stores.

Wal-Mart said it will see how the trial goes before deciding whether to roll it out further.

Details of the new scheme can be found here.


BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

BLOG

Premier Foods pension news offers cheer but challenges remain

Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....

BLOG

Another reshuffling of pack at Hain Celestial

Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....

BLOG

FrieslandCampina looking to sell final non-dairy asset

FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....

just-food homepage



Forgot your password?