Blog: Wal-Mart seeks to lure in customers with fresh produce "guarantee"

Michelle Russell | 4 June 2013

US retail giant Wal-Mart is looking to boost traffic numbers with the launch of a fresh produce guarantee across its store network.

The new efforts that the retailer says will "ensure the quality and freshness of the fruits and vegetables" it sells, includes a 100% money-back guarantee, as well as changes across produce sourcing, training and operations.

The initiative includes faster delivery from farm to shelves by purchasing directly from growers, independent weekly checks across stores, and the hiring of "produce experts" to work directly with farmers.

The initiative is all part of a strategy by the company to double sales of locally grown produce by December 2015. It also follows a number of recent commitments by Wal-Mart to make food healthier and healthier food more affordable.

 


BLOG

Fyffes to face Ethical Trading Initiative disciplinary committee

A year after union officials alleged Fyffes abused workers on plantations in Central America - and called on the produce giant to be kicked out of the Ethical Trading Initiative forum - the company is...

BLOG

Could 3G Capital's next move be in foodservice?

Much of the chatter about where 3G Capital could look next has centred on packaged food - but might the private-equity fund be about to extend its foodservice empire?...

BLOG

Safety allegations could tarnish Mead Johnson's reputation

Headlines that Mead Johnson's board has backed Reckitt Benckiser's takeover bid will no doubt overshadow the other news on the group this week – that it is facing a US lawsuit from a “whistle blower” ...

BLOG

The list of UK's top five grocers has a new member

Kantar Worldpanel issued its monthly supermarket share data in the UK this morning - and the numbers showed a change in the identity of the country's top five food retailers....

just-food homepage



Forgot your password?