Blog: Wal-Mart takes issue

Catherine Sleep | 30 August 2006

Wal-Mart is going to broadcast TV adverts focusing on issues rather than products in a bid to emphasise what a good citizen it is. It’s an interesting approach but in terms of attracting customers, it’s dubious. Only out-and-out ethical retailers really attract shoppers on grounds of their contribution to the community. People shop at Wal-Mart because it’s cheap, it has a broad product assortment and it’s often the only place left in town.

I honestly think that Paris Hilton’s dim-witted question "Wal-Mart, what's that? Do they, like, make walls there?" will have done the group as much good as this new campaign, because at least it’s, like, funny.

Wal-Mart counters criticism with issue-based ads


just-food hits the UK's airwaves

The BBC turned to just-food today for insight on the price dispute between Tesco and Unilever....


Ranjit Boparan buys another UK business out of administration

Just weeks after buying UK turkey processor Bernard Matthews from administration, food tycoon Ranjit Boparan has struck a similar deal....


Tyson Foods investors left to chew over analyst claims

Shares in Tyson Foods slumped on Friday, closing down almost 9% after an analyst claimed a lawsuit facing the company could hit the US meat titan....

just-food homepage

Forgot your password?