Blog: Wal-Mart takes issue

Catherine Sleep | 30 August 2006

Wal-Mart is going to broadcast TV adverts focusing on issues rather than products in a bid to emphasise what a good citizen it is. It’s an interesting approach but in terms of attracting customers, it’s dubious. Only out-and-out ethical retailers really attract shoppers on grounds of their contribution to the community. People shop at Wal-Mart because it’s cheap, it has a broad product assortment and it’s often the only place left in town.

I honestly think that Paris Hilton’s dim-witted question "Wal-Mart, what's that? Do they, like, make walls there?" will have done the group as much good as this new campaign, because at least it’s, like, funny.

Wal-Mart counters criticism with issue-based ads


BLOG

Hain Celestial's Orchard House deal waved through

The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....

BLOG

Hershey's unusual move to share sales data

Hershey made an unusual announcement today (20 September), sharing its own sales data for the last four weeks to assuage any possible investor concern over figures released by Nielsen....

BLOG

Are EU nations using Brexit to revisit country of origin labeling?

As the UK starts to ponder what kind of a relationship it wants with the European Union post-Brexit, EU leaders have been lining up to warn that Britain will not be allowed to "cherry pick" deals and ...

BLOG

UK food prices buck Brexit inflation fears

Low food prices continue to hold back inflation rates in the UK as the supermarket price war continues in the face of rising import costs. ...

just-food homepage



Forgot your password?