Wal-Mart takes issue

By: Catherine Sleep - 30 August 2006 19:14

Wal-Mart is going to broadcast TV adverts focusing on issues rather than products in a bid to emphasise what a good citizen it is. It’s an interesting approach but in terms of attracting customers, it’s dubious. Only out-and-out ethical retailers really attract shoppers on grounds of their contribution to the community. People shop at Wal-Mart because it’s cheap, it has a broad product assortment and it’s often the only place left in town.

I honestly think that Paris Hilton’s dim-witted question "Wal-Mart, what's that? Do they, like, make walls there?" will have done the group as much good as this new campaign, because at least it’s, like, funny.

Wal-Mart counters criticism with issue-based ads