Blog: Wal-Mart takes issue

Catherine Sleep | 30 August 2006

Wal-Mart is going to broadcast TV adverts focusing on issues rather than products in a bid to emphasise what a good citizen it is. It’s an interesting approach but in terms of attracting customers, it’s dubious. Only out-and-out ethical retailers really attract shoppers on grounds of their contribution to the community. People shop at Wal-Mart because it’s cheap, it has a broad product assortment and it’s often the only place left in town.

I honestly think that Paris Hilton’s dim-witted question "Wal-Mart, what's that? Do they, like, make walls there?" will have done the group as much good as this new campaign, because at least it’s, like, funny.

Wal-Mart counters criticism with issue-based ads


BLOG

UK M&A deal volumes slide in early months of 2017

Fresh data from Grant Thornton indicates the number of mergers and acquisitions in the UK food and drink sector fell to the lowest level for over two years in the first quarter of in 2017 - but the ac...

BLOG

Food policy returns to focus in Westminster

Amid the political turmoil in the UK caused by the EU Referendum, the resignation of a Prime Minister, subsequent burning debates over the Brexit “divorce” settlement and now by the surprise announcem...

BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

BLOG

Premier Foods pension news offers cheer but challenges remain

Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....

just-food homepage



Forgot your password?