Blog: Walkers Crisps offering diet tips
Catherine Sleep | 21 November 2003
Pepsi subsidiary Walkers Crisps is preparing to print nutritional advice on its crisp packs. The tips will advise parents how to provide children with a balanced diet, including sufficient portions of fruit and vegetables. The move will doubtless prompt accusations of hypocrisy, given that crisps are one of the least healthy snacks around.
On the other hand, crisps are destined to remain popular with kids, as with adults, and as such offer an effective medium for getting a marketing message across. In offering education on healthy diets, Walkers may well be jumping on the bandwagon, but there are far worse bandwagons around, so let’s just bite our tongues on this one, eh?
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
- Interview: Sir Kensington's on sale to Unilever
- Analysis: Post discusses rationale for Weetabix
- Who will buy Danone's Stonyfield business?
- Column: Why snacking is the new meal
- Interview: "Disruptive" snack brand Hippeas
- Unilever buys US condiments maker Sir Kensington's
- Nestle organic growth slows but beats expectations
- Ice cream helps Unilever sales, food flat
- Suntory to offload Australia, New Zealand foods
- Dairy dampens Danone in Q1