Blog: Walkers Crisps offering diet tips
Catherine Sleep | 21 November 2003
Pepsi subsidiary Walkers Crisps is preparing to print nutritional advice on its crisp packs. The tips will advise parents how to provide children with a balanced diet, including sufficient portions of fruit and vegetables. The move will doubtless prompt accusations of hypocrisy, given that crisps are one of the least healthy snacks around.
On the other hand, crisps are destined to remain popular with kids, as with adults, and as such offer an effective medium for getting a marketing message across. In offering education on healthy diets, Walkers may well be jumping on the bandwagon, but there are far worse bandwagons around, so let’s just bite our tongues on this one, eh?
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