Blog: Walkers rides the nostalgia wave
Dean Best | 16 October 2008
For any of you who may have spotted something large, pink and furry on a night out recently, then fear not. You may have just passed a Monster Munch puppet and you could be in for a GBP5,000 (US$8,588) windfall.
Monster Munch crisps have become the latest product to be relaunched in an attempt to ride a wave of 1980s nostalgia. And Walkers are certain to be making a packet out of it.
Following the successful revival of Cadbury's Wispa chocolate bar last year, Walkers relaunched its popular corn snack last month, closely followed by a ‘search and rescue’ for its monsters – all part of the relaunch, Walkers happily confirmed.
The crisp maker said that its three iconic monster puppets, stars of the 1970s and 1980s adverts, have gone missing and the company has launched a nationwide search to help find them, with a reward for their safe return.
Lurid you may think, but clever all the same.
It seems Walkers has followed Cadbury’s lead in coming up with a savvy advertising campaign with which to promote the crisp.
The confectionery giant launched a clever advertising campaign for Wispa using Facebook and YouTube after Wispa fans, apparently acting independently, stormed a stage at Glastonbury during Iggy Pop's slot, waving a banner that read: ‘Bring back the Wispa’.
Nostalgia certainly seems to be the way forward for companies wanting to connect with the public. Whatever next?! White leather sofas and New Kids on the Block?
I guess at least we can be thankful we don’t have to chomp our way through 5,000 packets of flaming hot flavour crisps in order to claim a prize. Although, as a food journalist partial to a packet of Monster Munch or two myself, it wouldn’t be too much of a hardship.
Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...
Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....
The Obama administration appears to have conceded the landmark Trans-Pacific Partnership (TPP) trade deal will not be pushed through in the lame-duck session of Congress before Donald Trump is inaugur...
- Unilever 2016 investor day - the top takeaways
- Have food promotions reached tipping point?
- The key questions for digital strategists in 2017
- How Tyson's new CEO plans to grow the meat group
- Mondelez goes beyond certified cocoa - analysis
- Nestle unveils process to cut sugar by 40%
- Unilever sets new margin target with help from ZBB
- Unilever focuses on "value" of spreads arm
- Amnesty - Global brands profit from labour abuses
- Japan's Nagatanien buys Chaucer Food Group