Blog: Dean BestWant to pop the question? Go to Asda

Dean Best | 29 February 2008

For some, today’s (29 February) burning question is – who in fact owns 29 February?

Should we be allowed a day off? And is it just a way for businesses to wangle a day’s free work from us?

Today, however, is a day when some (un)lucky men around the world face an even more important question. For today – apparently – is the day when women traditionally ask their beloved: “Will you marry me?”

And bizarrely, Asda, Wal-Mart’s UK arm, has decided to lend a helping hand to those nervous women hoping that the man in their life will surrender, I mean, say "YES!".

First, the retail giant is selling men’s engagement rings for a whopping – wait for it – GBP37 (US$73).

Justine Reid, jewellery buyer at Asda, says: “Everybody knows that love shouldn’t cost anything but if we had to put a price on it, we think that GBP37 is the best deal around.

Yeah, when it’s a woman paying. What happened to an engagement ring being worth a month’s wages?

Asda is also offering “extra special” way for women to propose today – over the stores’ in-house tannoys.

What were they thinking?


BLOG

Danone closes WhiteWave, who will acquire Stonyfield?

Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...

BLOG

Premier Foods pension news offers cheer but challenges remain

Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....

BLOG

Another reshuffling of pack at Hain Celestial

Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....

BLOG

FrieslandCampina looking to sell final non-dairy asset

FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....

just-food homepage



Forgot your password?