Blog: We assume you do have an oven…

Catherine Sleep | 20 July 2006

It’s enough to make a grown woman weep. McDougall’s is launching a new range of baking kits aimed at getting older kids into the kitchen. While there are baking kits products already on the market, the company makes the point that most involve licensed cartoon characters aimed at the under-7s and focus more on play than on learning a practical skill.

McDougall’s new Let’s Cook range includes Pizza Swirls and Tear ‘n’ Share Garlic Dough Balls among other treats aimed at the 8-11 age group. It sounds like it will appeal, and to my mind anything, gimmick or not, that gets kids in the kitchen getting their hands dirty and making themselves something to eat, is good news.

What I find breathtaking is the inclusion in most of the kits of a disposable baking tray. Is it really too much to expect most households to have one baking tray these days? Perhaps it is – I’m sure McDougall’s did its homework, although the company suggests the motive is to cut down on the washing-up. And what about the environmental impact of including a baking tray that will be binned after one use?


BLOG

UK food producers call for "best possible single market access" post-Brexit

Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...

BLOG

Greenpeace trains sights on Sainsbury's over John West tuna

Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....

BLOG

Post-Trump victory, TPP trade deal appears dead

The Obama administration appears to have conceded the landmark Trans-Pacific Partnership (TPP) trade deal will not be pushed through in the lame-duck session of Congress before Donald Trump is inaugur...

just-food homepage



Forgot your password?