Blog: We assume you do have an oven…

Catherine Sleep | 20 July 2006

It’s enough to make a grown woman weep. McDougall’s is launching a new range of baking kits aimed at getting older kids into the kitchen. While there are baking kits products already on the market, the company makes the point that most involve licensed cartoon characters aimed at the under-7s and focus more on play than on learning a practical skill.

McDougall’s new Let’s Cook range includes Pizza Swirls and Tear ‘n’ Share Garlic Dough Balls among other treats aimed at the 8-11 age group. It sounds like it will appeal, and to my mind anything, gimmick or not, that gets kids in the kitchen getting their hands dirty and making themselves something to eat, is good news.

What I find breathtaking is the inclusion in most of the kits of a disposable baking tray. Is it really too much to expect most households to have one baking tray these days? Perhaps it is – I’m sure McDougall’s did its homework, although the company suggests the motive is to cut down on the washing-up. And what about the environmental impact of including a baking tray that will be binned after one use?


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