Blog: Weetabix and the Windsors

Catherine Sleep | 1 December 2004

HRH Charles Windsor was “practically brought up on Weetabix,” our heir to the throne revealed to delighted media on a factory tour yesterday. This is great. It reminds me of the moment in the 1980s when the nation found out that Maggie Thatcher bought her knickers in Marks & Spencer. These people are just like us.

It was interesting to hear HRH refer to Weetabix as “a family company”, given that US private equity group Hicks, Muse, Tate and Furst agreed to buy the privately-owned group for £654 million last year. Founding family member Sir Richard George is still involved as non-exec chairman, which helps maintain the cosy image of a family-run company. Perception is everything.

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