Blog: What is it with Krispy Kreme?

Catherine Sleep | 2 February 2005

So, I was in Harrods on Saturday looking at all the nice things I couldn’t afford (again!) and as I had a bit of time on my hands and a craving for something sweet, I decided to hit the Krispy Kreme doughnut franchise which opened in Harrods a year or so ago.

I’d heard that people tend to be fanatical about their doughnuts, so have been curious for some time to see if Krispy Kreme products are really superior to others. Trouble was, there was a massive queue snaking right back into the menswear department. To justify queuing for so long (at least half an hour), most people seemed to be leaving with at least a dozen doughnuts - or was that simply a sign of how good the doughnuts are? Sadly I’ll have to find out another day. I’m curious, but not that curious.

Krispy Kreme may be struggling on the stock market but it’s certainly built a loyal following in Knightsbridge. Anyone care to explain why?


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