Blog: What would Dan Brown make of this?

Catherine Sleep | 28 September 2005

There are a lot of weird diets out there – the grapefruit, the cabbage soup and the boiled egg diets spring to mind as among the least appealing – but how many are based on bestselling works of fiction?

A baker who became fed up with seeing his sales slip as customers followed the low-carb craze away from his products has written a book based on the Golden Ratio, a formula deployed by Leonardo Da Vinci and popularised by Dan Brown’s The Da Vinci Code.

Stephen Lanzalotta has drawn up the Da Vinci Diet Code and signed a publishing deal with Warner Books. It will hit the shelves next year. Until then one can only speculate that it is likely to advocate eating bread, the author being a baker and all that. You’ve got to admire his lateral thinking haven’t you? We’re always telling food producers to innovate; I guess Lanzalotta did just that. Although the words 'jumping' and 'bandwagon' do spring to mind rather readily.

Da Vinci Code diet


BLOG

Fyffes to face Ethical Trading Initiative disciplinary committee

A year after union officials alleged Fyffes abused workers on plantations in Central America - and called on the produce giant to be kicked out of the Ethical Trading Initiative forum - the company is...

BLOG

Could 3G Capital's next move be in foodservice?

Much of the chatter about where 3G Capital could look next has centred on packaged food - but might the private-equity fund be about to extend its foodservice empire?...

BLOG

Safety allegations could tarnish Mead Johnson's reputation

Headlines that Mead Johnson's board has backed Reckitt Benckiser's takeover bid will no doubt overshadow the other news on the group this week – that it is facing a US lawsuit from a “whistle blower” ...

BLOG

The list of UK's top five grocers has a new member

Kantar Worldpanel issued its monthly supermarket share data in the UK this morning - and the numbers showed a change in the identity of the country's top five food retailers....

just-food homepage



Forgot your password?