Blog: What would Dan Brown make of this?
Catherine Sleep | 28 September 2005
There are a lot of weird diets out there – the grapefruit, the cabbage soup and the boiled egg diets spring to mind as among the least appealing – but how many are based on bestselling works of fiction?
A baker who became fed up with seeing his sales slip as customers followed the low-carb craze away from his products has written a book based on the Golden Ratio, a formula deployed by Leonardo Da Vinci and popularised by Dan Brown’s The Da Vinci Code.
Stephen Lanzalotta has drawn up the Da Vinci Diet Code and signed a publishing deal with Warner Books. It will hit the shelves next year. Until then one can only speculate that it is likely to advocate eating bread, the author being a baker and all that. You’ve got to admire his lateral thinking haven’t you? We’re always telling food producers to innovate; I guess Lanzalotta did just that. Although the words 'jumping' and 'bandwagon' do spring to mind rather readily.
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
- Analysis: Post discusses rationale for Weetabix
- Interview: Sir Kensington's on sale to Unilever
- Who will buy Danone's Stonyfield business?
- Column: Why snacking is the new meal
- US food next wave on display at Winter Fancy Food
- Unilever buys US condiments maker Sir Kensington's
- Ice cream helps Unilever sales, food flat
- Nestle organic growth slows but beats expectations
- Suntory to offload Australia, New Zealand foods
- Post: Weetabix "opens up M&A opportunities"