Blog: Dean BestWhat's in a name? Nothing much

Dean Best | 30 January 2008

What’s in a name? Clearly, it’s not just Shakespeare that has pondered that question.

Over in China, apparently, one of the country’s leading dairy companies has been mulling over that very issue.

Amnutria Dairy has changed its corporate moniker to Emerald Dairy, the company has announced. So what, you may ask?

Well, the company’s CFO has clearly thought long and hard about the name change.

"Our goal to increase our size and production capacity over the new few years focuses mainly on the build-out of our processing facilities, so we feel our new name and ticker more accurately reflects this core growth strategy,” Shu Kaneko said.

Cue puzzled looks among the just-food news team. Couldn’t they just say they plumped for Emerald because it sounds nicer?

Or are they going to launch green milk? Or maybe export to Ireland?


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