Blog: What's in a name? Nothing much
Dean Best | 30 January 2008
What’s in a name? Clearly, it’s not just Shakespeare that has pondered that question.
Over in China, apparently, one of the country’s leading dairy companies has been mulling over that very issue.
Amnutria Dairy has changed its corporate moniker to Emerald Dairy, the company has announced. So what, you may ask?
Well, the company’s CFO has clearly thought long and hard about the name change.
"Our goal to increase our size and production capacity over the new few years focuses mainly on the build-out of our processing facilities, so we feel our new name and ticker more accurately reflects this core growth strategy,” Shu Kaneko said.
Cue puzzled looks among the just-food news team. Couldn’t they just say they plumped for Emerald because it sounds nicer?
Or are they going to launch green milk? Or maybe export to Ireland?
Danone completed its US$12.5bn acquisition of WhiteWave Foods this week. The move will roughly double Danone's presence in North America, where WhiteWave is a top four dairy player. ...
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
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