Blog: What’s in a name?

Catherine Sleep | 19 November 2003

Fresh back from India (of which more later), I was tickled to read about the marketing blooper committed by popular ethnic sauce maker Sharwoods. The company’s new range of ‘deliciously rich’ sauces based on a traditional northern Indian cooking method was launched under the name ‘Bundh’. Sadly, the company failed to note that the word Bundh, in Punjabi, is a colloquial name for something different, namely 'nether regions' or, to be blunt, 'arse'. Whoops-a-daisy!



just-food hits the UK's airwaves

The BBC turned to just-food today for insight on the price dispute between Tesco and Unilever....


Ranjit Boparan buys another UK business out of administration

Just weeks after buying UK turkey processor Bernard Matthews from administration, food tycoon Ranjit Boparan has struck a similar deal....


Tyson Foods investors left to chew over analyst claims

Shares in Tyson Foods slumped on Friday, closing down almost 9% after an analyst claimed a lawsuit facing the company could hit the US meat titan....

just-food homepage

Forgot your password?