Blog: What’s in a name?

Catherine Sleep | 19 November 2003

Fresh back from India (of which more later), I was tickled to read about the marketing blooper committed by popular ethnic sauce maker Sharwoods. The company’s new range of ‘deliciously rich’ sauces based on a traditional northern Indian cooking method was launched under the name ‘Bundh’. Sadly, the company failed to note that the word Bundh, in Punjabi, is a colloquial name for something different, namely 'nether regions' or, to be blunt, 'arse'. Whoops-a-daisy!

Bummer


BLOG

UK food producers call for "best possible single market access" post-Brexit

Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...

BLOG

Greenpeace trains sights on Sainsbury's over John West tuna

Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....

BLOG

Post-Trump victory, TPP trade deal appears dead

The Obama administration appears to have conceded the landmark Trans-Pacific Partnership (TPP) trade deal will not be pushed through in the lame-duck session of Congress before Donald Trump is inaugur...

just-food homepage



Forgot your password?