Blog: When being green is too noisy
Dean Best | 8 October 2010
PepsiCo has gone back to the drawing board with the packaging for its SunChips brand in the US.
Last year, the snacks giant announced plans to only sell SunChips in "compostable" bags. The packets were made from a "plant-based renewable material" and were part of a drive to lessen the company's impact on the environment.
"We know environmentally-friendly packaging is a priority for our SunChips consumer," said Gannon Jones, Frito-Lay North America's vice president for marketing, 18 months ago.
However, consumers apparently also want a sense of tranquillity when eating their chips.
Some have complained to PepsiCo that the compostable packs are too noisy, leading the company to go back to the previous packaging on most of its flavours.
A spokesperson for Frito-Lay told us that the company was keeping the environmentally-friendly packs for its 'original' flavour and was working on developing new compostable bags after the consumer "feedback".
That feedback involved YouTube videos (yes, some made and posted videos about this) talking about the "noise pollution" from the "super-noisy" SunChips bag.
The mind boggles. If that's all it takes to stop people from buying sustainable products then there really is no hope.
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