Blog: Dean BestWhen I grow up, I want to be....

Dean Best | 24 April 2007

Wry smiles all around the just-food team at the announcement that UK retailer Asda is trialling a scheme to encourage people to reduce their use of carrier bags.

Our grins weren’t so much at the speed at which Asda unveiled its plans for “bag-free checkouts”, coming just days after rival Sainsbury’s announced that there will a bag ban at its stores this Friday (27 April).

No, we chuckled at the job title of the executive in charge of Asda’s trial. The Wal-Mart-owned company now has an anti-bag tsar.

Don’t get us wrong; the attempts of the UK’s major retailers to care for the environment are noble. Long may they continue to come up with fresh initiatives to encourage us to “shop green”.

But the image of an “anti-bags tsar” conjured up images of a comic book hero with powers to exterminate those deadly carriers.

Me, I’d prefer to be a company’s chief operating officer, ice cream. Now there’s a job!


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