Blog: Where are the Cadbury bosses?
Catherine Sleep | 5 July 2006
Salmonella has contaminated their flagship brand, millions of products have been withdrawn and consumer confidence has been shattered, but where, oh where, are the people at the helm of Cadbury? This is a time when the most senior figures at the beleaguered company need to step up, get in front of the camera, explain what went wrong, why they proceeded as they did and what they are doing to rectify the matter and regain consumer trust. Yet silence reigns, and this time it’s not golden.
There are times when less is more, but this is not one of them. I’m not suggesting consumers are demanding a Snow Brand-style collective falling-upon-swords from top managers, nor even a sudden resignation à la David Beckham, but it is imperative that senior figures make a tangible and, above all else, public gesture. Sorry may well seem to the hardest word but it might also prove the most effective if Cadbury wants to show its loyal customers that it gives a monkey’s about their wellbeing.
Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...
Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....
The Obama administration appears to have conceded the landmark Trans-Pacific Partnership (TPP) trade deal will not be pushed through in the lame-duck session of Congress before Donald Trump is inaugur...
- Unilever 2016 investor day - the top takeaways
- Have food promotions reached tipping point?
- Mondelez goes beyond certified cocoa - analysis
- What Premier CEO Gavin Darby thinks about Brexit
- How Tyson's new CEO plans to grow the meat group
- Nestle unveils process to cut sugar by 40%
- Putin 'wants embargo to run as long as possible'
- Unilever sets new margin target with help from ZBB
- Unilever focuses on "value" of spreads arm
- McCormick to buy flavours business Enrico Giotti