Blog: Where are the Cadbury bosses?
Catherine Sleep | 5 July 2006
Salmonella has contaminated their flagship brand, millions of products have been withdrawn and consumer confidence has been shattered, but where, oh where, are the people at the helm of Cadbury? This is a time when the most senior figures at the beleaguered company need to step up, get in front of the camera, explain what went wrong, why they proceeded as they did and what they are doing to rectify the matter and regain consumer trust. Yet silence reigns, and this time it’s not golden.
There are times when less is more, but this is not one of them. I’m not suggesting consumers are demanding a Snow Brand-style collective falling-upon-swords from top managers, nor even a sudden resignation à la David Beckham, but it is imperative that senior figures make a tangible and, above all else, public gesture. Sorry may well seem to the hardest word but it might also prove the most effective if Cadbury wants to show its loyal customers that it gives a monkey’s about their wellbeing.
Premier Foods plc revealed today (28 March) it has secured a deal with its pension scheme trustees that will see the UK food maker reduce its pension burden....
Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....
FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....
To follow on from our earlier notice and after some hard work from our technical team, just-food is back live after today's power outage....
- Comment: Meal kits in US - don't believe the hype
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- Interview: The Soulfull Project's mission
- General Mills sales woes continue - analysis
- Post Holdings 'close to acquiring Weetabix'
- Kraft Heinz cuts jobs in US, Canada
- UK, EU food faces "more costly" trade, warns study
- Recipe-kit firm HelloFresh launches into UK retail
- UK sets 20% sugar cut guidelines for food industry