Blog: Chris Brook-CarterWho to turn to for the perfect soundbite? Simply D Best

Chris Brook-Carter | 1 July 2009

A number of eagle-eyed readers out there have already spotted the appearance last night of our very own Dean Best on the BBC's Money Programme.

In the fourth programme of a series on the recession, Masterchef's Gregg Wallace was looking into the effect of the downturn on the British food economy, and our managing editor was given ample time on air to give us his pearls of wisdom.

There is little doubt by the end of the programme that consumers have significantly altered the way that they shop for food in the UK. And, the large supermarkets have been forced to respond to consumer demands in an unprecedented way in the last 12 months.

As those proverbial green shoots of recovery threaten to show themselves, the question supermarket strategists are now asking is whether these new shopping patterns are here to stay?

I'll leave it to a soundbite from last night from our new resident media star to answer that: "This downturn has had a profound impact on the way we shop. Consumers are realising they can get a kick out of finding a bargain and I don't think that will go when the economy recovers."

If you would like to see the whole star performance, click here.

Chris Brook-Carter - editorial director


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