Blog: Dean BestWhole Foods boss tangled in the Web

Dean Best | 12 July 2007

It’s been hard not to smile at the news that the boss of Whole Foods Market was once a severe critic of rival – and now takeover target – Wild Oats Markets.

And the wry smiles (come on, we’re journalists) grew wider when it became clear that John Mackey’s criticisms were made on what seems to be a favourite tool of his – the Internet.

For a man who just weeks ago launched a blog to espouse the virtues of the two companies joining together (and to slam the US competition watchdog for trying to block the merger), it is ironic that his once scathing criticism of a company that could soon be part of the Whole Foods business was made on Internet forums.

Mackey’s defence that he was just “playing devil’s advocate” under a pseudonym is a strange one. Are we to believe that the flaws he apparently saw in the Wild Oats business no longer exist? The market today (12 July) showed its caution – Whole Foods shares were down this morning in early trade.

Still, there is some truth in Mackey’s argument that his criticism of Wild Oats should not be taken out of context too much. After all, he says, his comments came as long as eight years ago.

Nevertheless, those comments are unlikely to inspire confidence among the Wild Oats employees that Mackey hopes to, one day, lead.


BLOG

Consumers are cooking for social media - and how brands can capitalise

We hear a lot in the food industry about two interconnected trends: and social media and “foodie” culture....

BLOG

Nestle announces changes to senior team with new CEO on horizon

Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....

BLOG

Blue Bell Creameries involved in another safety scare

Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...

BLOG

Hain Celestial's Orchard House deal waved through

The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....

just-food homepage



Forgot your password?