Blog: Dean BestWhy a baker wants us to eat less bread

Dean Best | 15 July 2008

Heard the one about the baker who says we should eat less bread?

In the UK, pioneering organic baker Andrew Whitley is that man and is organising The Real Bread Campaign to explain why this would be a good thing.

"One reason we eat so much is that much of our food offers so little in nutritional terms that we are constantly eating just to fulfill our nutritional requirements," Whitley explains. "This is where our calorific intake becomes a problem."

Author of the book Bread Matters, Whitley argues that better diets can both cut cravings for junk food and be more satisfying. He is a fierce critic of the Chorleywood industrial breadmaking system, which he believes is wreaking hidden damage on public health through its use of undeclared enzyme additives and zero fermentation time.

His bakery opted for a wood-fired bread oven over 30 years ago, when electricity was an unreliable option for his rural premises and fossil fuel options were prohibitively expensive. Whitley's real bread vision anticipates an investment in time and people, not centralised, capital intensive and energy-hungry plants.

Peter Crosskey


BLOG

Another reshuffling of pack at Hain Celestial

Hain Celestial, under the scrutiny of the investment community in recent months and facing some challenges in its domestic market, has announced another shuffling of its management pack....

BLOG

FrieslandCampina looking to sell final non-dairy asset

FrieslandCampina, which today served up higher profits but lower sales for 2016, is ready to offload the last non-dairy business owned by the Dutch cooperative giant....

BLOG

just-food back up and running

To follow on from our earlier notice and after some hard work from our technical team, just-food is back live after today's power outage....

BLOG

Storm Doris causes power outage at just-food

Much of the UK has felt the impact of Storm Doris today - and just-food's head office has been no exception....

just-food homepage



Forgot your password?