Blog: Why "additive-free" is a no-brainer
Dean Best | 19 September 2007
The consumer is king. The mantra is repeated from school economics lessons right up to the boardrooms of multinational FMCG companies.
And that nearly one in four of all food and drinks brands launched in the UK this year have been sold as “additive- and preservative-free” is proof that the mantra is not just economic theory.
Industry analysts Mintel said today (19 September) that 24% of all food and beverage NPD in the UK this year have looked to tap into growing consumer concern over additives and the possible link to unwanted health effects.
Moving away from additives and artificial preservatives is a no-brainer for food manufacturers in the UK. With consumers looking for more “natural” products – and retailers perhaps leading the way on this issue – there is a commercial incentive to going “additive-free”.
And what’s more, there’s the spectre of regulation. The UK’s new Prime Minister has already suggested that the food industry should do more on the issue. If manufacturers show the authorities and the public that they are willing to meet their demands, they could unilaterally stave off the costly threat of regulation.
But this isn’t just an issue for the UK. What signs are you seeing in your local markets on the issue of additives? Are manufacturers moving away from their use?
Ask any FMCG executive to list the trends shaking up the sector and digital and e-commerce will be pretty high on the list. Drill down into that and Amazon will be one of the subjects in the digital s...
Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating posi...
Greenpeace's long-running campaign against UK tuna brand John West, owned by seafood giant Thai Union, is now directing its fire against Sainsbury's....
- The key questions for digital strategists in 2017
- Unilever 2016 investor day - the top takeaways
- Wessanen's move for Spain's Biogran - analysis
- Burger King, Jollibee: foodservice focus, Nov 2016
- Have food promotions reached tipping point?
- General Mills jobs to go in business revamp
- Verlinvest, China Resources invest in Oatly
- B&G acquires pasta sauce group Victoria Fine Foods
- Tyson sets up US$150m investment fund
- Japan's Nagatanien buys Chaucer Food Group