Blog: Why "additive-free" is a no-brainer
Dean Best | 19 September 2007
The consumer is king. The mantra is repeated from school economics lessons right up to the boardrooms of multinational FMCG companies.
And that nearly one in four of all food and drinks brands launched in the UK this year have been sold as “additive- and preservative-free” is proof that the mantra is not just economic theory.
Industry analysts Mintel said today (19 September) that 24% of all food and beverage NPD in the UK this year have looked to tap into growing consumer concern over additives and the possible link to unwanted health effects.
Moving away from additives and artificial preservatives is a no-brainer for food manufacturers in the UK. With consumers looking for more “natural” products – and retailers perhaps leading the way on this issue – there is a commercial incentive to going “additive-free”.
And what’s more, there’s the spectre of regulation. The UK’s new Prime Minister has already suggested that the food industry should do more on the issue. If manufacturers show the authorities and the public that they are willing to meet their demands, they could unilaterally stave off the costly threat of regulation.
But this isn’t just an issue for the UK. What signs are you seeing in your local markets on the issue of additives? Are manufacturers moving away from their use?
The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....
Hershey made an unusual announcement today (20 September), sharing its own sales data for the last four weeks to assuage any possible investor concern over figures released by Nielsen....
As the UK starts to ponder what kind of a relationship it wants with the European Union post-Brexit, EU leaders have been lining up to warn that Britain will not be allowed to "cherry pick" deals and ...
Low food prices continue to hold back inflation rates in the UK as the supermarket price war continues in the face of rising import costs. ...
- Interview: Mondelez eyes sweet success in China
- The benefits of engaging staff in sustainability
- How food companies involve staff in sustainability
- Why Danone is withdrawing Dumex from Vietnam
- Why May's Brexit comments give reason for optimism
- 2 Sisters chief Boparan buys Bernard Matthews
- Fonterra says value-added strategy paying off
- B&G Foods acquires ABF's US spice business
- General Mills profit falls as sales disappoint
- Bernard Matthews pensions scheme under review
- Global Chocolate Confectionery Overview: Challenges, Opportunities and Risks
- The Big 15: Strategies and Priorities of Top Packaged Food Players in Comparison
- Global Foodservice Market 2016-2020
- Global Food and Drinks Closures: Performance and Opportunities
- Fast Food Restaurants in the US - Industry Market Research Report