Blog: Dean BestWhy food is centre stage in the French EU presidency

Dean Best | 11 July 2008

France is investing heavily in its EU presidency. Up to EUR190m (US$300.4m) has been earmarked to put a French accent on the rest of the year.

The preparations have been detailed: in March, farm minister Michel Barnier moved his entire office staff to Brussels for a week to build better working relationships.

Barnier's ministry organised a series of national conferences about food production and consumption earlier this year, which culminated in an international conference on feeding the world, held in Brussels on 3 July.

Public debate about food is a central plank of the French presidency. The French have an earthbound vision of food that aspires to greater things. They classify food on a spectrum that ranges from 'industrial' to the specialist local artisan products that make up a regional 'terroir'.

A French government bid to have its food specialities granted World Heritage status by Unesco is based on this geography of food.

Throughout this year, the French government has bombarded its public with the notion that the Common Agricultural Policy has somehow saved postwar Europe from food shortages and terminal decline. However, the CAP's heavy-handed, production-driven early years also went a long way to destroying a lot of the diversity that France celebrates in its food heritage.

Now, still committed to energy-intensive farming, Barnier is calling for European farmers to produce "more and better". From being a derogatory postwar term, the word "peasant" has also recovered a degree of respectability in recent years.

Possibly because there are so few left.

Peter Crosskey


BLOG

Consumers are cooking for social media - and how brands can capitalise

We hear a lot in the food industry about two interconnected trends: and social media and “foodie” culture....

BLOG

Nestle announces changes to senior team with new CEO on horizon

Nestle, set to welcome a new CEO on 1 January, has announced more changes to the make-up of its senior management team....

BLOG

Blue Bell Creameries involved in another safety scare

Blue Bell Creameries is trying to win back the trust of consumers after a fatal listeriosis outbreak last year was linked to its products - but in recent days the US ice cream maker has issued another...

BLOG

Hain Celestial's Orchard House deal waved through

The UK's competition regulator has given the all-clear to Hain Celestial's bid to buy UK food and beverage group Orchard House Foods, nine months after the US group announced the deal....

just-food homepage



Forgot your password?